Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Marta Dapena Baron"'
Publikováno v:
Journal of Brand Management. 27:355-375
Customers’ brand loyalty is a complex concept including cognitive, emotional, and behavioral dimensions. Most research on customers’ brand loyalty focuses on conditions (based on relative levels of loyalty, attitudes, and behaviors) or stages of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::151f6594759cc7c09a18af7d60b86df0
https://doi.org/10.1057/s41262-019-00185-3
https://doi.org/10.1057/s41262-019-00185-3
Autor:
Marta Dapena Baron
Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture
Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memor
Autor:
Marra, Christopher M. EllaW@nafme.org
Publikováno v:
Music Educators Journal. Sep2022, Vol. 109 Issue 1, p29-36. 8p.
Publikováno v:
Journal of Brand Management; May2020, Vol. 27 Issue 3, p355-375, 21p
Autor:
Nordhielm, Christie1 cnord@umich.edu, Dapena-Barón, Marta2 marta@bigpictureonline.com
Publikováno v:
AMA Winter Academic Conference Proceedings. 2007, Vol. 18, p343-351. 9p.
Autor:
Drew Boyd
Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers.Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to
Autor:
Drew Boyd, Jacob Goldenberg
Kreative Ideen entwickeln – mit diesem Buch über InnovationstechnikenDas Erstellen innovativer Konzepte fällt Ihnen schwer? Sie haben Probleme bei der Ideenfindung? Dann kann Ihnen dieses Buch mit verschiedenen Kreativitätstechniken weiterhelfen
Autor:
Drew Boyd, Jacob Goldenberg
“The ‘inside-the-box approach'can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive).The traditional attitude toward creativity in the American business world is to “think outside the box