Zobrazeno 1 - 10
of 28
pro vyhledávání: '"Marta Arce"'
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 4, Pp 638-669 (2021)
When studying the impact of online reviews on product sales, previous scholars have usually assumed that every review for a product has the same probability of being viewed by consumers. However, decision-making and information processing theories un
Externí odkaz:
https://doaj.org/article/616561a7518b410d8600b5055822b350
Publikováno v:
EURASIP Journal on Wireless Communications and Networking, Vol 2020, Iss 1, Pp 1-17 (2020)
Abstract Recommendation systems are often used to solve the problem of information overload on the Internet. Many types of data can be used for recommendations, and fusing different types of data can make recommendations more accurate. Most existing
Externí odkaz:
https://doaj.org/article/9d77d7485d704d5bb6dbb1ce1049fbfe
Akademický článek
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Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::40d3f16527a4800af3b45f0bab04b329
https://doi.org/10.2139/ssrn.4356040
https://doi.org/10.2139/ssrn.4356040
Publikováno v:
SSRN Electronic Journal.
Purpose – So far, text mining techniques used in literature to study the content of online reviews are quite heterogeneous, so it might lead to confusion for scholars and companies willing to reproduce the analyses. This paper aims to propose and i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b016d5e160e4c8e5b08b4d1532a8673b
https://doi.org/10.2139/ssrn.3753772
https://doi.org/10.2139/ssrn.3753772
Assesing the success of private labels online: differences across categories in the grocery industry
Autor:
Marta Arce-Urriza, Javier Cebollada
Publikováno v:
Electronic Commerce Research. 18:719-753
This paper analyses online competition between private labels and national brands. Purchase data from a grocery retailer operating both on and offline are used to compute two measures of competition (intrinsic loyalty and conquesting power) for both
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eea2cdeffb4d16efde73677d9d423c2c
https://doi.org/10.1007/s10660-017-9281-8
https://doi.org/10.1007/s10660-017-9281-8
Autor:
Ariel Ansaldo, Claudio Giménez, Cristian Oviedo, Cristina Román, Ernesto González, Gladys Pérez, Haydee Gladys Reynoso, Hernán Violante, Jorge Aluen, Jorge Etchazarreta, Jorge Maximchuk, José Morales, Juan Acuña, Juan Chumba, Juan Foos, Juan Szust, Liliana Passuello Cuzzolino, Luis Lecca, Marcelo Laffitte, Marcelo Reichenshammer, Marta Arce, Matías Onufrijczuk, Miguel Echegaray, Miguel Pujol, Mirta Szwab, Modesto Montero, Oscar Valentinuz, Ricardo Fontanet, Rosa Chrypczuk, Rosario Castro, Verónica Lugo, Walter Hugo García Da Rosa
Treinta y dos escritores. Treinta y dos miradas para un gran tema. La vida (cristiana) es bella, y así nos lo relatan en primera persona. Este libro contiene una riqueza de experiencias, vivencias, testimonios, historias de vida, historias de amor,
Publikováno v:
Information Systems and e-Business Management. 15:69-87
This study evaluates the differential effect of price promotions on brand choice across the offline and online channels of a grocery retailer. We use scanner data to analyze the purchasing behavior of orange juice of a sample of multichannel customer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a2f5b4f29066a16af863162aafb36c6f
https://doi.org/10.1007/s10257-016-0310-2
https://doi.org/10.1007/s10257-016-0310-2
Publikováno v:
SSRN Electronic Journal.
Online Consumer Reviews (OCRs) have become a very important touch point along the typical consumer decision-making journey, as they help consumers to evaluate products and services and to make better choices. In a context where consumers usually face
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::30c4777773c54f71e96f96d0e30090ae
https://doi.org/10.2139/ssrn.3134719
https://doi.org/10.2139/ssrn.3134719