Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Marta Žambochová"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 28, Iss 1, Pp 41-58 (2024)
Purpose – This paper aims to explore the recognition and success of different ways of branding native advertising in influencer marketing. Design/methodology/approach – The data are evaluated using statistical tests, correlation and cluster analy
Externí odkaz:
https://doaj.org/article/963cb80ae11844e5a7ab264cd61f202c
Autor:
Marta Žambochová
Publikováno v:
Statistika: Statistics and Economy Journal, Vol 97, Iss 1, Pp 74-88 (2017)
Nowadays, the air transportation is one of key means of transport. Unfortunately, there are many factors influencing its popularity and intensity of its use. There are many studies investigating these factors. The paper investigates the possibility o
Externí odkaz:
https://doaj.org/article/b0da6ce85d6445b4886594e5a6f2ed79
Autor:
Marta Žambochová, Aneta Kulhanová
Publikováno v:
ACC Journal, Vol 22, Iss 3, Pp 31-43 (2016)
Moderní doba vytváří stále větší tlak na individuální vzdělávání člověka a tím klade stále větší důraz na co nejefektivnější získávání vědomostí. Pro poskytovatele těchto informací je důležité znát potřebu skladb
Externí odkaz:
https://doaj.org/article/4191b6841b7d484ba8501538075db137
Publikováno v:
Politická ekonomie. 70:312-340
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb28363d5098984b5cba4131f3d59e5d
https://doi.org/10.18267/j.polek.1352
https://doi.org/10.18267/j.polek.1352
Publikováno v:
British Food Journal.
PurposeHealth is an essential issue in the motivation to eat organic food. The aim of the study is to investigate the relationship if people who have a positive view of a healthy lifestyle (want to live healthy) have an influence on the tendency to b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0e3a4d6d067716d04d6e95ed4bd9ceb1
https://doi.org/10.1108/bfj-07-2022-0618
https://doi.org/10.1108/bfj-07-2022-0618
Publikováno v:
Central European Journal of Public Health. 29:122-129
Objectives: The aim of the article is to present the behaviour of Slovak consumers in terms of consumption in the field of functional food. Methods: The survey was initiated in all regions of Slovakia. The sample involved 1,373 families which consist
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e2fe984155052154d36ed7c606e57291
https://doi.org/10.21101/cejph.a6431
https://doi.org/10.21101/cejph.a6431
Publikováno v:
Central European Business Review. 10:1-17
Consumption styles in most modern societies are characterised by internal diversity. This situation reflects the paradox of the postmodern world in which two different trends - consumerism and greening consumption, compete for the hearts, minds and p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::85cb60060bece33373324ed0095e13de
https://doi.org/10.18267/j.cebr.256
https://doi.org/10.18267/j.cebr.256
Publikováno v:
GeoScape. 14:36-46
Although private or community initiatives for biodiversity conservation (such as land trusts) have a strong tradition in many countries, rigorous evidence of recently evolved movements in post-socialist countries is missing. This study describes the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d3f1ce5d0f25ee1d30e9f90c70e9b3bd
https://doi.org/10.2478/geosc-2020-0004
https://doi.org/10.2478/geosc-2020-0004
Autor:
Aneta Kulhanová, Marta Žambochová
Publikováno v:
ACC Journal. 22:31-43
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::422b53cdf5628049c14a074ae27e8e09
https://doi.org/10.15240/tul/004/2016-3-004
https://doi.org/10.15240/tul/004/2016-3-004
Publikováno v:
Prague Economic Papers. 25:189-202
The paper analyses the evolution of the retail network of the capital city of Slovakia Bratislava affecting buying behaviour and lifestyle of its consumers. From the marketing point of view, it characterizes the space behaviour of the consumers and p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d9c9c752584797698e78a59520c349e
https://doi.org/10.18267/j.pep.554
https://doi.org/10.18267/j.pep.554