Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Martín Hernani Merino"'
Autor:
Ana Carolina Messias Shinoda, Cleonir Tumelero, Martín Hernani Merino, Angelo Monteiro Danese, Adriano Augusto Costa Carnaúba, Bernadete de Lourdes Marinho
Publikováno v:
REGE Revista de Gestão, Vol 21, Iss 4, Pp 507-523 (2014)
Andragogy, a teaching approach focused on adult audience, has gained significant importance in the last 40 years, due to the growing number of adults who are returning the classroom. The need for such teach ing approach comes from the premise that ad
Externí odkaz:
https://doaj.org/article/8b4d326f7f4e4c758ab8d93f05b21986
Autor:
Juan Guillermo Lazo Lazo, José Afonso Mazzon, Gisella López-Tafur, Martín Hernani-Merino, Álvaro Gustavo Talavera López
Publikováno v:
Cross Cultural & Strategic Management. 28:108-128
PurposeCompanies that wish to market a global brand need to develop a greater understanding of consumers' and potential consumers' susceptibility to global consumer culture (SGCC) with a view to standardizing/adapting their brand according to the des
Publikováno v:
European Business Review. 31:470-487
Purpose The aim of this study is to identify and analyze empirical evidence, which verifies the existence of the transactional capability construct in firms of financial systems in two different countries. Design/methodology/approach This study inves
Autor:
Martín Hernani-Merino, Rosario Medina-Rodríguez, Juan Lazo-Lazo, Alvaro Talavera, José Afonso Mazzon
Publikováno v:
Information Management and Big Data ISBN: 9783030461393
SIMBig
SIMBig
Towards the merchandising of a global brand, it is necessary to establish guidelines for marketing managers to define appropriate standardization/adaptation measures. Therefore, it is required to understand the construct of susceptibility to global c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4dce30d53501987079c7cd1f5a942b70
https://doi.org/10.1007/978-3-030-46140-9_25
https://doi.org/10.1007/978-3-030-46140-9_25
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 57, Iss 1, Pp 37-50 (2017)
Revista de Administração de Empresas, Volume: 57, Issue: 1, Pages: 37-50, Published: FEB 2017
Revista de Administração de Empresas v.57 n.1 2017
Revista de Administração de Empresas
Fundação Getulio Vargas (FGV)
instacron:FGV
Revista de Administração de Empresas, Volume: 57, Issue: 1, Pages: 37-50, Published: FEB 2017
Revista de Administração de Empresas v.57 n.1 2017
Revista de Administração de Empresas
Fundação Getulio Vargas (FGV)
instacron:FGV
RESUMEN Aunque existen algunos esfuerzos por integrar las perspectivas de capacidades y la economía de los costos de transacción, los avances en esa dirección son escasos. La integración de esas dos perspectivas es una emergente área de estudio
Publikováno v:
Journal of Business, Vol 6, Iss 1, Pp 2-16 (2015)
Markets globalization has placed global brands as central players in the economic, cultural and psychological fields; the evidence is everywhere (Özsomer, Batra, Chattopadhyay & Hofstede, 2012). Therefore, many multinational companies are altering t
Publikováno v:
Review of Business Management. :1212-1227
Objective – Since finding simililarities between cultures is an important aspect to defining global goods, this article proposes a model to characterize and verify the impact of traits that are latent to global consumers’ susceptibility to global
Publikováno v:
Food Science and Technology, Volume: 37, Issue: 2, Pages: 202-208, Published: 29 MAY 2017
Food Science and Technology, Iss 0
Food Science and Technology v.37 n.2 2017
Food Science and Technology (Campinas)
Sociedade Brasileira de Ciência e Tecnologia de Alimentos (SBCTA)
instacron:SBCTA
Food Science and Technology, Iss 0
Food Science and Technology v.37 n.2 2017
Food Science and Technology (Campinas)
Sociedade Brasileira de Ciência e Tecnologia de Alimentos (SBCTA)
instacron:SBCTA
Despite being an important source of protein, fish consumption in Peru is low compared with other coastal countries. Thus, the objective of this study is to identify the core determinants of such consumption. We based our analysis on the framework pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a3ae06dc91786e9376b9ad3fa26dcdf7
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612017000200202&lng=en&tlng=en
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612017000200202&lng=en&tlng=en
Autor:
Martin Hernani Merino, Enver Gerald Tarazona Vargas, Antonieta Hamann Pastorino, José Afonso Mazzon
Publikováno v:
Tržište, Vol 26, Iss 2, Pp 147-162 (2014)
There has been growing recognition of the importance of creating performance measurement tools for the economic, social and environmental management of micro and small enterprise (MSE). In this context, this study aims to validate an instrument to as
Externí odkaz:
https://doaj.org/article/2f99ef5f8b14486eada1f3a52c39c024
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 57, Iss 1, Pp 37-50 (2017)
Although there are some efforts to integrate the capabilities and economy of transaction costs perspectives, advances in this direction are scarce. The integration of these two perspectives is an emerging area of study called transactional capability
Externí odkaz:
https://doaj.org/article/13703e927abc4ee3a34f0afea86cd21a