Výsledky vyhledávání - "Marnik Dekimpe"

Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research

Autor: Inge Geyskens, Kristopher Keller, Marnik Dekimpe

Publikováno v: Journal of Retailing, 98(1), 5-23. Elsevier BV

Standard private labels (PLs) have been the topic of multiple prior reviews. Having been leapfrogged by business practice, the marketing literature has only recently witnessed a surge in interest in multi-tier PL offerings. These typically include a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7545e1a0381743b26f06e5f8c861d2ce
https://research.tilburguniversity.edu/en/publications/2bbbccdb-3ef3-4196-b643-6e362d762a84

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Estimating cannibalization rates for pioneering innovations

Autor: Heerde, H. J., Srinivasan, S., Marnik Dekimpe

Publikováno v: Marketing Science, 29(6), 1024-1039. INFORMS Inst.for Operations Res.and the Management Sciences
Tilburg University-PURE

To evaluate the success of a new product, managers need to determine how much of its new demand is due to cannibalizing the firm's other products, rather than drawing from competition or generating primary demand. We introduce a time-varying vector e

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::ecb6136a602547dcfcfa321b4c6f9408
https://research.tilburguniversity.edu/en/publications/88e5e9a0-37a4-48bd-ac10-67259f556bca

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Intra- and inter-format competition among discounters and supermarkets

Autor: Cleeren, K., Verboven, F. L., Marnik Dekimpe, Gielens, K. J. P.

Publikováno v: Marketing Science, 29(3), 456-473. INFORMS Inst.for Operations Res.and the Management Sciences
Tilburg University-PURE

The price-aggressive discount format, popularized by chains such as Aldi and Lidl, is very successful in most Western economies. Its success is a major source of concern for traditional supermarkets. Discounters not only have a direct effect on super

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::945ade3376cd0871fc0b29e7f2fb2901
https://research.tilburguniversity.edu/en/publications/05d2eda6-fede-4377-8dc7-ed4c1bb2ab59

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Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling

Autor: Marnik Dekimpe, Hanssens, D. M., Nijs, V., Steenkamp, J. E. B. M.

Publikováno v: Applied Stocahstic Models in Business and Industry, 21(4-5), 409-416. John Wiley and Sons Ltd
Tilburg University-PURE
Applied Stochastic Models in Business and Industry, 21(4/5), 409-416. John Wiley & Sons Ltd.

The use of price promotions to stimulate brand and firm performance is increasing. We discuss how (i) the availability of longer scanner data time series, and (ii) persistence modeling, have lead to greater insights into the dynamic effects of price

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::0090982057ae93b6bf3192def3b58df5
https://research.tilburguniversity.edu/en/publications/56c46284-fdc8-4d0e-a2ed-ff7960965a26

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A review of brand loyalty measures in marketing

Autor: Mellens, M., Marnik Dekimpe, Steenkamp, J. E. B. M.

Publikováno v: Tijdschrift voor Economie en Management 41 (1996)
Tijdschrift voor Economie en Management, 41, 507-533
Tilburg University-PURE

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::d6c2b1cabce99974ec5440867b133f0f
https://research.wur.nl/en/publications/a-review-of-brand-loyalty-measures-in-marketing

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