Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Marlize TERBLANCHE-SMIT"'
Publikováno v:
South African Journal of Business Management, Vol 54, Iss 1, Pp e1-e14 (2023)
Purpose: This article explores the symbiosis between the fields of responsible leadership and purpose-driven brand building to offer a new, integrated perspective along with strategic guidelines for implementation by leaders in Africa. Design/method
Externí odkaz:
https://doaj.org/article/1e329486e09c40408e2c4186d58ab835
Publikováno v:
South African Journal of Business Management, Vol 49, Iss 1, Pp e1-e7 (2018)
Background: While alternative fuel vehicles (AFVs) still account for a relatively small percentage of the total vehicle sales, this is set to change as awareness of the impact of car usage on the environment grows among consumers, vehicle-emission co
Externí odkaz:
https://doaj.org/article/8b83dbbc848647afbd0ad6ef2de8501c
Publikováno v:
Theoretical and Applied Economics, Vol 11(552), Iss 11(552), Pp 79-90 (2010)
The increase in various social problems has caused practitioners to review fear appeals in order to influence behaviour. The Aids pandemic is a major concern and some advertising campaigns do not seem to be producing the expected results. This study
Externí odkaz:
https://doaj.org/article/68055442af5e41a2ae472bf3f2962ee9
Publikováno v:
Acta Commercii, Vol 14, Iss 1, Pp e1-e8 (2014)
Purpose: To assess the relationship between brand recognition and brand presence and brand introduction. Problem investigated: Brand recognition and recall are established advertising effectiveness measurements to assess brand awareness. Of particula
Externí odkaz:
https://doaj.org/article/2f99e73aec96451ca177a9bec34d188f
Publikováno v:
Responsibility and Sustainability, Vol 1, Iss 3 (2013)
Even when the harmful consumption of alcohol causes nearly 4% of deaths globally, the fight against alcohol abuse remains a low priority in public policy. To address the rising alcohol abuse problem in South Africa, several control policies are under
Externí odkaz:
https://doaj.org/article/9ad709ac16434d6496e46be43727b5bc
Publikováno v:
European Business Review. 35:202-222
Purpose This study aims to understand if the appeals often used in social marketing, namely, fear and guilt, are effective in changing South African millennials’ intention to behave more pro-environmentally. Design/methodology/approach A primary qu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::58fd996a7ba1737299d658ca049ec425
https://doi.org/10.1108/ebr-05-2022-0080
https://doi.org/10.1108/ebr-05-2022-0080
Publikováno v:
European Advertising Academy ISBN: 9783658404284
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b0629218fe361bca72c3352c0f55d4a
https://doi.org/10.1007/978-3-658-40429-1_11
https://doi.org/10.1007/978-3-658-40429-1_11
Autor:
Holger J. Schmidt, Frederick Jacobus Herbst, Marlize Terblanche-Smit, Jacobus Christiaan De Villiers, Pieter Steenkamp
Publikováno v:
Journal of Business-to-Business Marketing. 27:55-69
Purpose: The research reported on here set out to develop a tailored branding model for business to business (B-to-B) services by applying the brand resonance pyramid to a selected B-to-B services ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dd265444ff262c7182fb3733eb3164bc
https://doi.org/10.1080/1051712x.2020.1713560
https://doi.org/10.1080/1051712x.2020.1713560
Publikováno v:
Journal of Marketing Communications. 27:322-342
Branded entertainment seemingly holds varied meanings. This is of concern as the discipline is growing in importance as a means to disrupt conventional brand communication practice. One can compare...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::556e5336d9008c8b173cdafa614e6a42
https://doi.org/10.1080/13527266.2019.1643395
https://doi.org/10.1080/13527266.2019.1643395
Publikováno v:
Advances in Advertising Research (Vol. XI) ISBN: 9783658322007
Branded entertainment is embedded in alternative brand contact planning to create brand experiences towards customer-based brand resonance for strategic brand building. Many advertising practitioners are still orientating themselves in the art of cre
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::373438435b13f716402f3e51d6fdec5c
https://doi.org/10.1007/978-3-658-32201-4_12
https://doi.org/10.1007/978-3-658-32201-4_12