Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Marlini Bakri"'
Publikováno v:
Journal of Travel Research. :004728752211389
This study decodes the functions and meanings conveyed through sojourner user-generated images (UGI) and furthers the application of the theory of visual rhetoric to tourism by examining the online visual communications of sojourners—an understudie
Autor:
Marlini Bakri
Visual images are fundamental to the promotion of tourism destinations and convey critical aspects of destination image. As such, Destination Marketing Organisations (DMOs) have capitalised on the art of image making and disseminating place myths to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4830eac75c3efa75ad89e45d46c4fc99
https://doi.org/10.26686/wgtn.14044208.v1
https://doi.org/10.26686/wgtn.14044208.v1
Purpose Despite the growing number of studies surrounding user-generated content (UGC), understanding of the implications, potential and pertinence of user-generated images (UGI), the visual form of UGC, on brand image in services is limited. The pur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::aaafca7c08a2d8315d4751730368409a
https://doi.org/10.26686/wgtn.12763550
https://doi.org/10.26686/wgtn.12763550