Zobrazeno 1 - 1
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pro vyhledávání: '"Marlien Marlien"'
Publikováno v:
Innovative Marketing, Vol 20, Iss 2, Pp 89-99 (2024)
During collaboration strategies, companies combine two or more products with different characteristics. This strategy is interesting to research because it is an out-of-the-box strategy. In general, brand partnerships usually occur between companies
Externí odkaz:
https://doaj.org/article/49c6a37fe6fd4c07bf1872303b2a9f88
