Zobrazeno 1 - 10
of 87
pro vyhledávání: '"Marla B. Royne"'
Publikováno v:
Journal of Consumer Marketing, 2019, Vol. 37, Issue 1, pp. 55-64.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-02-2018-2554
Autor:
STAFFORD, MARLA B. ROYNE1 marla.stafford@unlv.edu
Publikováno v:
Journal of Advertising Research. Sep2023, Vol. 63 Issue 3, p253-254. 2p.
Autor:
Gilbert, Jonathan Ross1 (AUTHOR), Stafford, Marla B. Royne2 (AUTHOR), Sheinin, Daniel A.1 (AUTHOR), Pounders, Kathrynn3 (AUTHOR)
Publikováno v:
International Journal of Advertising. May2021, Vol. 40 Issue 4, p491-528. 38p. 3 Diagrams, 5 Charts, 2 Graphs.
Publikováno v:
International Journal of Advertising. 40:487-490
Good marketers see consumers as complete human beings with all the dimensions real people have.Jonah SachsSince its inception, advertising has spawned criticism because of the questionable motivati...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::14d5e352fc2a4b5f51bfcb4d938b99eb
https://doi.org/10.1080/02650487.2021.1893943
https://doi.org/10.1080/02650487.2021.1893943
Publikováno v:
International Journal of Advertising. 40:491-528
Advertising is oft described as the art of capitalism. This indispensable form of communication, in all its Technicolor glory, has the power to shape culture, conscience and commerce. Therein lies ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aa781bc35f77f3e140c414a712f6ac79
https://doi.org/10.1080/02650487.2020.1863048
https://doi.org/10.1080/02650487.2020.1863048
Autor:
Marla B. Royne Stafford, Alexa K. Fox
Publikováno v:
Journal of Current Issues & Research in Advertising. 42:294-309
Consumers’ ability to find information on demand via social media has given them considerable power they do not have with mass advertising, and social media offers great potential for brands to uti...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9393f25cffeeb6138bb2c85e5a429efe
https://doi.org/10.1080/10641734.2020.1763521
https://doi.org/10.1080/10641734.2020.1763521
Autor:
Marla B. Royne Stafford
Publikováno v:
Journal of Advertising. 49:505-507
Research on the advertising of services emerged after Lovelock (1981, 1983) and Zeithaml, Parasuraman, and Berry (1985) published seminal articles on services marketing that distinguished between g...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b67b64e616f30d463ac0d1d2f6be8622
https://doi.org/10.1080/00913367.2020.1813663
https://doi.org/10.1080/00913367.2020.1813663
Publikováno v:
Journal of Advertising. 49:34-60
The use of cause-related marketing (CRM), which occurs when company donations are tied to consumer transactions, has increased significantly in recent years. Traditionally, marketers seeking to adv...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5116bf903484c8f3f46a7ed8f6364c86
https://doi.org/10.1080/00913367.2019.1689871
https://doi.org/10.1080/00913367.2019.1689871
Publikováno v:
Psychology & Marketing. 36:875-890
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4ea0398be2fa0fab22f60cd223080509
https://doi.org/10.1002/mar.21242
https://doi.org/10.1002/mar.21242
Publikováno v:
Journal of Advertising Research. 60:290-304
This study underscores the importance of considering a medium9s broader effects. Research demonstrates that a medium9s perceived eco-harmful impact affects communication effectiveness because a medium itself can act as a constituent of the message. T
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e1c450d7b3ef5345cba3d0f8148da96c
https://doi.org/10.2501/jar-2019-014
https://doi.org/10.2501/jar-2019-014