Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Markus Kirchberger"'
Publikováno v:
Journal of Business-to-Business Marketing, 27(4), 353-374. Routledge
Customer value propositions are promoted as critical for technology startups. However, empirical evidence supporting the beneficial effects of startups using customer value propositions is lacking. We draw on a theory of integrating devices to develo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::40c9d1078b5b24c935950f6e0064c5f8
https://doi.org/10.1080/1051712x.2020.1831212
https://doi.org/10.1080/1051712x.2020.1831212
Autor:
Lennart Foos, Markus Kirchberger
Publikováno v:
Value First, Then Price ISBN: 9781003177937
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d28a56d9e4bc863eec54b53bf0881f50
https://doi.org/10.4324/9781003177937-27
https://doi.org/10.4324/9781003177937-27
Publikováno v:
Creativity and Innovation Management. 26:233-246
This paper looks into how new ventures organize their business models in order to meet their available resources. It employs the business model as the unit of analysis to investigate the role and nature of business model adaptation as a coping mechan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1f6cd052ee4b4a7d0a21fe26f6bb17fc
https://doi.org/10.1111/caim.12218
https://doi.org/10.1111/caim.12218
Autor:
Larissa Pohl, Markus Kirchberger
Publikováno v:
The Journal of Technology Transfer. 41:1077-1112
This paper provides a systematic review of the current literature on technology commercialization. It serves to establish a foundation for the following empirical and theoretical contributions. Technological inventions are fundamental for a country
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e7bf7f44c88c1f28e16a38cae018a442
https://doi.org/10.1007/s10961-016-9486-3
https://doi.org/10.1007/s10961-016-9486-3
Publikováno v:
California Management Review, 60(4), 101-124. Haas School of Business
A corporation that employs an “outside-in” startup program needs to screen a large number of potential startups and assess each time: What is the value of the startup’s offering to our business, and what resources and support will the startup n
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::beed6569160f08630482c485d7abfebd
https://dare.uva.nl/personal/pure/en/publications/newtechnology-startups-seeking-pilot-customers-crafting-a-pair-of-value-propositions(9b88d78f-7dba-4d3e-a87b-ffbe8a2cc8ed).html
https://dare.uva.nl/personal/pure/en/publications/newtechnology-startups-seeking-pilot-customers-crafting-a-pair-of-value-propositions(9b88d78f-7dba-4d3e-a87b-ffbe8a2cc8ed).html
Autor:
Marc Wouters, Markus Kirchberger
Publikováno v:
Industrial Marketing Management, 46, 54-67. Elsevier
New technology-based firms aim to create commercially successful products and services based on new technology. For example a startup company may be founded to commercialize a particular technology developed by a university. One of the key challenges
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::798a80f0d6d359df5f9874f7ba06970c
https://doi.org/10.1016/j.indmarman.2015.01.005
https://doi.org/10.1016/j.indmarman.2015.01.005
Publikováno v:
California Management Review. Summer2018, Vol. 60 Issue 4, p101-124. 24p. 1 Diagram, 1 Chart.
Publikováno v:
Journal of Business-to-Business Marketing. Jan-Mar2021, Vol. 28 Issue 1, p1-1. 1p.
Autor:
Kirchberger, Markus1 (AUTHOR), Wouters, Marc1,2 (AUTHOR) marc.wouters@kit.edu, Anderson, James C.3 (AUTHOR)
Publikováno v:
Journal of Business-to-Business Marketing. Oct-Dec2020, Vol. 27 Issue 4, p353-374. 22p. 5 Diagrams, 1 Chart.
Autor:
Dopfer, Martina1,2 martina.dopfer@hiig.de, Fallahi, Sara3, Kirchberger, Markus4, Gassmann, Oliver1
Publikováno v:
Creativity & Innovation Management. Sep2017, Vol. 26 Issue 3, p233-246. 14p.