Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Markus Buser"'
Publikováno v:
Journal of Sport Management. 36:534-547
Network approaches in sport management are mainly guided by the logic of sport products, where firms produce value that is used-up by consumers. This logic neglects the collaborative nature of sport. On the contrary, the logic of value co-creation pr
Publikováno v:
Sport, Business and Management: An International Journal. 11:575-597
PurposeIn this paper, Fantasy Sports (Hereafter FS) is conceptually classified as a concept of gamification for professional sport leagues. From a sporting perspective, FS is often criticized because such online activities may be at the expense of ph
Autor:
Herbert Woratschek, Michael Pfahl, Norm O’Reilly, Markus Buser, B. David Ridpath, Tim Ströbel
Publikováno v:
Sport Management Education Journal. 14:119-128
Scholars forecast that globalization will require sport managers to have competencies in international business. Sport, due to its global nature, has become an international business, leading to sport management programs at postsecondary institutions
Publikováno v:
European Sport Management Quarterly. 22:548-568
The few publications discussing sport sponsorship from a network approach lack sufficient explanations for resource integration. Building on the sport value framework, sponsorship, and engagement l...
Publikováno v:
European Sport Management Quarterly. 22:293-312
Research question: Despite increasing global sponsorship expenditures, research on sponsorship decision-making remains limited. Sponsors are considered holistically as organisations that make spons...