Zobrazeno 1 - 10 of 15 pro vyhledávání: '"Markos H. Tsogas"'
1
Preference for action: regulatory mode in B2B positioning decision-making
Autor: Markos H. Tsogas, Stavros P. Kalafatis, Charles Blankson, Marvyn Boatswain
Publikováno v: Journal of Business & Industrial Marketing. 35:2111-2125
PurposeGrounded in regulatory mode theory (RMT), this study aims to investigate the impact of managers’ orientation for action (locomotion and assessment) in business-to-business positioning decision-making.Design/methodology/approachData are colle
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::71b5b941bbb49ce65b82ca2d2748f5a8
https://doi.org/10.1108/jbim-04-2019-0145
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2
International Expansion Strategies: Developing Some Research Propositions on the Scope and Speed of the Path of Internationalization
Autor: Marina Kyriakou, Markos H. Tsogas
Publikováno v: Money, Trade and Finance ISBN: 9783030732189
The purpose of this chapter is to define a typology of international expansion strategies accounting for antecedents (potentially conscious or subconscious) that influence exports marketing managers’ decisions, thereby formulating a new theoretical
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::321f14731062e420c29d103c21d24314
https://doi.org/10.1007/978-3-030-73219-6_13
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3
Suitability of Green Dwellings as Residential Options in Times of Recession: The Role of Perceived Value, Benefits, and Barriers
Autor: Markos H. Tsogas, Marina Kyriakou
Publikováno v: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
The purpose of this study is to investigate the effect of economic crisis on consumer perceptions of value in purchasing or renting a green building. For the purposes of this study, a survey was conducted with Greek consumers, amidst the recent sever
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1c8be51be5dd9181370ad662a577a850
https://doi.org/10.1007/978-3-030-02568-7_158
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4
The Role of Emotions to Brand Attachment and Brand Attitude in a Retail Environment: An Extended Abstract
Autor: Markos H. Tsogas, Evangelia Chatzopoulou
Publikováno v: Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
Consumers are able to interact with thousands of products and brands throughout their life, but they develop a strong emotional bond by a subset of them (Schouten and McAlexander 1995). It is really interesting the likelihood that consumers might dev
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b065e3194b0709ac2047f29e6b048c58
https://doi.org/10.1007/978-3-319-45596-9_10
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5
Comparisons of media types and congruence in positioning of service brands
Autor: Stanley Coffie, Charles Blankson, Markos H. Tsogas, Stavros P. Kalafatis
Publikováno v: Journal of Product & Brand Management. 23:162-179
Purpose – The purpose of this paper is to undertake a comparative examination of the media types used in projecting positioning strategies of service brands, and to establish whether there is evidence of congruence/fit between managerial decisions,
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bd0a90ecea711ebefc0887fe58df0025
https://doi.org/10.1108/jpbm-12-2013-0466
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6
Customer value - encounter satisfaction - overall satisfaction: examining the relationship in tourism destinations
Autor: Markos H. Tsogas, Dimitra Margieta Lykoudi, Georgia Zouni
Publikováno v: International Journal of Services, Economics and Management. 10:357
Over the past decade, several studies in services and tourism literature have been conducted and concluded that satisfaction is associated and affected by value because value appraisals precede satisfaction. This study aims to examine the relationshi
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fe02e4658ee0812931c4f5d61924c4c0
https://doi.org/10.1504/ijsem.2019.105019
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9
The Effects of Source Credibility and Message Variation on Mail Survey Response Behaviour
Autor: Stavros P. Kalafatis, Jimmy Clodine-Florent, Markos H. Tsogas, Debra Riley
Publikováno v: International Journal of Market Research. 54:391-406
Grounded on persuasive communications theory, the impact of source credibility and message variation on response behaviour towards a mail survey on a sample of the general public are examined. An experimental design comprising three levels (high, med
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2ca04aad7f5ab45c0a4003a5334503d4
https://doi.org/10.2501/ijmr-54-3-391-406
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10
Value and risk in business-to-business e-banking
Autor: Lesley Ledden, Stavros P. Kalafatis, Frank F. Faroughian, Markos H. Tsogas, Phillip Samouel
Publikováno v: Industrial Marketing Management. 41:68-81
The purpose of this paper is to examine the role of risk in the formation of perceptions of value in the b2b domain, specifically within e-banking. The functional relationships between three types of risk (performance, financial and psychological) an
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2611958e3a1377e081e91c4c1e3646ef
https://doi.org/10.1016/j.indmarman.2011.11.012
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