Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Marko VAN DEVENTER"'
Autor:
Marko van Deventer
Publikováno v:
Innovative Marketing, Vol 20, Iss 2, Pp 204-216 (2024)
Understanding how gender impacts millennial retail banking customers’ bank identification, as well as their perceptions of bank brand personalities, is important, given that retail banks need to effectively segment their markets and develop targete
Externí odkaz:
https://doaj.org/article/4738896d22de48dca9eb8552644c4cef
Autor:
Kirsty-Lee Sharp, Heleneze Lues, Rita Klonaridis, Marko Van Deventer, Re-an Müller, Ephrem Redda
Publikováno v:
International Review of Management and Marketing, Vol 14, Iss 4 (2024)
The purpose of this study was to explore the factors that influence consumers’ attitudes towards digital communications within the South African banking industry by validating a six-factor model and determining the influence of entertainment, invas
Externí odkaz:
https://doaj.org/article/775bd9d3ca544a3d9258d044fbca925f
Publikováno v:
Acta Economica, Vol 22, Iss 40 (2024)
The insurance industry’s product range is diverse, and the risk perception of each product differs from that of insurers, especially given the constantly changing market conditions. Often, insurance companies misunderstand the risk perceptions of t
Externí odkaz:
https://doaj.org/article/c61accdb8a464af781577b6a24aaf955
Autor:
Marko VAN DEVENTER, Chantel MULLER
Publikováno v:
Expert Journal of Business and Management, Vol 11, Iss 2, Pp 189-200 (2023)
The paper emphasizes the importance of banks developing a positive brand personality and fostering brand identification among customers to enhance customers’ perception of bank success. By consistently delivering on brand promises, engaging with cu
Externí odkaz:
https://doaj.org/article/f014c585aee14ed1b65e5c40514ff017
Publikováno v:
Innovative Marketing, Vol 19, Iss 4, Pp 132-144 (2023)
University websites are increasingly crucial in meeting the evolving digital demands of students. To effectively manage university websites, it is necessary to first determine students’ behavioral usage intentions of university websites and the fac
Externí odkaz:
https://doaj.org/article/3ae8d5a3e71d42a2a735e8d44bfe0b8c
Publikováno v:
Innovative Marketing, Vol 19, Iss 2, Pp 211-222 (2023)
Customer loyalty and trust are key elements for the success of retail banking. For this reason, it is crucial to investigate the predictors of these elements. This study aims to model service quality, customer satisfaction, and commitment influencing
Externí odkaz:
https://doaj.org/article/59657e40e38c47e4ab5b350770491f3c
Publikováno v:
International Review of Management and Marketing, Vol 13, Iss 5 (2023)
This research examines how service quality, trust, commitment, and loyalty are related in retail banking. The study proposes a model that includes trust and commitment as mediating factors between service quality, and bank loyalty. The researchers co
Externí odkaz:
https://doaj.org/article/bc6b262c71294623b629fe640a8f84e4
Autor:
Marko van Deventer
Publikováno v:
Banks and Bank Systems, Vol 17, Iss 3, Pp 129-141 (2022)
Mobile technology developments have altered the traditional financial services and retail banking sectors. Mobile banking is a popular and robust service delivery model, allowing consumers access to banking from anywhere and anytime. Irrespective of
Externí odkaz:
https://doaj.org/article/d692dd03993f46589668118f7f03ef84
Publikováno v:
Innovative Marketing, Vol 18, Iss 3, Pp 170-180 (2022)
Fashion leaders significantly contribute to an economy’s clothing segment, given their unique role in influencing fashion followers to purchase fashion clothing. Therefore, this study aimed to determine the factors that influence the sizeable and l
Externí odkaz:
https://doaj.org/article/7a4d5c50ad4e490e94d3080f9809dde4
Autor:
Marko van Deventer
Publikováno v:
Banks and Bank Systems, Vol 16, Iss 4, Pp 1-10 (2021)
While marketing experts agree that brand personality is important for brand identification, there is no evidence of a validated brand-identification-and-personality scale in the context of retail banking in South Africa. To address this literature ga
Externí odkaz:
https://doaj.org/article/e5cd0ccb2a0c4934adf920cd24c2ea43