Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Marko Merisavo"'
Autor:
Sami Salmenkivi, Heikki Karjaluoto, Matti Leppäniemi, Marko Merisavo, Ville Virtanen, Mika Raulas, Sami Kajalo
Publikováno v:
Journal of Interactive Advertising. 7:41-50
The ubiquity of text messaging (SMS) based mobile communication creates new opportunities for marketers. However, the factors that induce consumers to accept mobile devices as an advertising medium are not yet fully understood. This paper examines th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b32ca6de25a3cc280d0c021acaa0437
https://doi.org/10.1080/15252019.2007.10722130
https://doi.org/10.1080/15252019.2007.10722130
Autor:
Mika Raulas, Marko Merisavo
Publikováno v:
Journal of Product & Brand Management. 13:498-505
The study examines the effects of e‐mail marketing on brand loyalty and also reveals the kinds of e‐mail content valued by consumers. Data were gathered from 890 consumers, who were users of a multinational cosmetics brand and had received regula
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9a95752c36147f6b95abc1d396265214
https://doi.org/10.1108/10610420410568435
https://doi.org/10.1108/10610420410568435
Publikováno v:
Journal of Advertising Research. 43:293-300
Since the advent of the internet, much speculation has ensued regarding its tangible benefits to business. This article looks at the effectiveness of email advertising to promote information to consumers. Within this email promotion context, and usin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::43c85c7ba104d77d5b175c451b836f66
https://doi.org/10.2501/jar-43-3-293-300
https://doi.org/10.2501/jar-43-3-293-300
Publikováno v:
Journal of Advertising Research. 43:293-300
Since the advent of the internet, much speculation has ensued regarding its tangible benefits to business. This article looks at the effectiveness of email advertising to promote information to consumers. Within this email promotion context, and usin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2d03b4d57b09796968d2f246b7d69b83
https://doi.org/10.1017/s0021849903030265
https://doi.org/10.1017/s0021849903030265
Autor:
Marko Merisavo
Viewing the use of digital channels in marketing from a customer relationship perspective offers several benefits to a marketer. Brand communication can be frequent and personalized, and different options for a dialogue exist. The benefits of dialogu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c8e8535d5438809ababf39a514bfc46b
https://doi.org/10.4018/978-1-60566-056-1.ch088
https://doi.org/10.4018/978-1-60566-056-1.ch088
Publikováno v:
Scopus-Elsevier
This article examines the effectivity of mobile advertising in sales of mobile services. Data from 5500 Finnish customers of a multinational service provider reveal that there is a significant increase in sales to customers who were exposed to mobile
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2aecf759aa2f043237d43e7f0879ec1b
http://www.scopus.com/inward/record.url?eid=2-s2.0-32644445298&partnerID=MN8TOARS
http://www.scopus.com/inward/record.url?eid=2-s2.0-32644445298&partnerID=MN8TOARS