Zobrazeno 1 - 10
of 31
pro vyhledávání: '"Mark Vandenbosch"'
Publikováno v:
Journal of the Academy of Marketing Science. 49:1132-1150
Analyses of loyalty programs typically show collection spikes around redemptions. A spike might be caused by increased collector spending to facilitate a redemption (points pressure). The redemption might also encourage increased spending following i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::816aa1dd040bbb2ce9e7452c4ffd979c
https://doi.org/10.1007/s11747-021-00782-2
https://doi.org/10.1007/s11747-021-00782-2
Autor:
Eric Dolansky, Mark Vandenbosch
Publikováno v:
Journal of Product & Brand Management, 2013, Vol. 22, Issue 4, pp. 314-321.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-11-2012-0211
Autor:
Mark Vandenbosch, Alina Nastasoiu
Publikováno v:
Business Horizons. 62:207-214
For industries with low switching costs, customer loyalty programs (LPs) have potential to drive differentiation and sustain a competitive advantage. However, incentives provided through LPs also have a potential to escalate into costly price wars. I
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1c123893a69bb1533bc689f81a73994
https://doi.org/10.1016/j.bushor.2018.11.002
https://doi.org/10.1016/j.bushor.2018.11.002
Publikováno v:
Journal of Marketing Management. 32:427-444
The use of social media environments that enable consumers to engage with a brand publicly is of increasing interest to marketers. In particular, contests in which consumers create user-generated c...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f45a0a95a9ad290ab070fd66f9e40c5
https://doi.org/10.1080/0267257x.2016.1148066
https://doi.org/10.1080/0267257x.2016.1148066
Publikováno v:
Decision Support Systems. 132:113281
The review systems of online platforms create a stream of online word-of-mouth that allows consumers to learn from others' purchasing experience. However, it is difficult for consumers to discern the authenticity of a review or the reviewer's level o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::77e8e1bc0125441fe8726bd2957dc13c
https://doi.org/10.1016/j.dss.2020.113281
https://doi.org/10.1016/j.dss.2020.113281
Autor:
Neil Bendle, Mark Vandenbosch
Publikováno v:
Marketing Science. 33:781-795
Competitor orientation, i.e., the focus on beating the competition rather than maximizing profits, seems to thrive in business situations despite being, by definition, suboptimal for profit-maximizing firms. Our research explains how a competitor ori
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::169ac0e9ce6aa902b2b00faab22c28bb
https://doi.org/10.1287/mksc.2014.0863
https://doi.org/10.1287/mksc.2014.0863
Publikováno v:
Journal of Marketing Theory and Practice. 22:251-270
In this study, we assess how marketing activities influence the extent to which customers become more (or less) profitable to a company over time. Using data collected from an apparel and household goods multichannel retailer over a three-year period
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2f5f27dd6d74f5f01862e1c0f43e1bb2
https://doi.org/10.2753/mtp1069-6679220302
https://doi.org/10.2753/mtp1069-6679220302
Autor:
Eric Dolansky, Mark Vandenbosch
Publikováno v:
Journal of Product & Brand Management. 22:314-321
Purpose – Sequences of prices are becoming more commonplace but there is limited research on their behavioral effects. The purpose of this paper is to determine if a sequence of past prices, and particularly its variance, has a strong effect on cho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::848954528c09164d792a53db6361383d
https://doi.org/10.1108/jpbm-11-2012-0211
https://doi.org/10.1108/jpbm-11-2012-0211
Autor:
Mark Vandenbosch, Eric Dolansky
Publikováno v:
Journal of Product & Brand Management. 21:285-292
PurposeThe purpose of this paper is to propose a new explanation for the well‐documented preference among individuals for sequences of increasing utility. It is put forward here that while there may be a preference for ascending‐utility sequences
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::51406949c5a6298276eb3b1c12c740a9
https://doi.org/10.1108/10610421211246711
https://doi.org/10.1108/10610421211246711
Publikováno v:
Journal of Consumer Research. 35:519-531
The research examines viewers' actual responses to four televised fund-raising drives by a public television station over a 2-year period. The 584 pledge breaks we studied contain 4,868 individual appeals that were decomposed into two underlying dime
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::19006c16bd61713fa722dcca57d43ada
https://doi.org/10.1086/586909
https://doi.org/10.1086/586909