Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Mark Toncar"'
Autor:
Marc Fetscherin, Mark Toncar
Publikováno v:
European Journal of Marketing. 46:52-72
PurposeThis paper aims to investigate visual exaggerations of fragrance advertisements by comparing subjects' expectations resulting from print ads to their subsequent product evaluations. It then considers whether the actual scents fall short, meet
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53267a661849f0c9eeeffdf589cf2cb8
https://doi.org/10.1108/03090561211189239
https://doi.org/10.1108/03090561211189239
Autor:
Mark Toncar, James M. Munch
Publikováno v:
Journal of Marketing Theory and Practice. 18:71-80
This paper explores the concept of replication in research and the challenges involved in conducting replication studies. A framework for replication studies is developed to help provide useful guidelines and boundary conditions for researchers who a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::372842312a52c5ebc696a6324c9ebca8
https://doi.org/10.2753/mtp1069-6679180105
https://doi.org/10.2753/mtp1069-6679180105
Publikováno v:
Journal of Product & Brand Management. 19:295-305
PurposeThe purpose of this research paper is to investigate the role of price and price expectations in service quality evaluations based on a study of the US hotel sector.Design/methodology/approachThe paper is based on an experimental study to test
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b5358518007ee2d002c0ea29b3a4610d
https://doi.org/10.1108/10610421011059612
https://doi.org/10.1108/10610421011059612
Autor:
Marc Fetscherin, Mark Toncar
Publikováno v:
International Marketing Review. 27:164-178
PurposeThe purpose of this paper is to offer a new perspective of country of origin effects on consumers' brand personality perceptions of domestic and imported automobiles. It aims to assess the perceived similarities and differences between automob
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::05e5c551d9922cdc35c71c87ef745b3b
https://doi.org/10.1108/02651331021037494
https://doi.org/10.1108/02651331021037494
Autor:
Mark Toncar, Marc Fetscherin
Publikováno v:
Multinational Business Review. 17:111-128
Chinese and Indian car manufacturers are entering developed markets. The question arises how they will be perceived by consumers from those countries. Using the multi‐dimensional brand personality scale, this paper provides an explorative study of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53065739437db4029c8d615373ca9daa
https://doi.org/10.1108/1525383x200900012
https://doi.org/10.1108/1525383x200900012
Publikováno v:
Direct Marketing: An International Journal. 3:52-66
PurposeThe purpose of this paper is to investigate beliefs about and attitudes toward online advertising (ATOA) among Chinese consumers and the relationship between belief factors, ATOA, and consumers' behavioral responses to online advertising.Desig
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::549a869e19d265b3327a7a797e13b93e
https://doi.org/10.1108/17505930910945732
https://doi.org/10.1108/17505930910945732
Valuating brand equity and product-related attributes in the context of the German automobile market
Autor:
Mark Toncar, Marc Fetscherin
Publikováno v:
Journal of Brand Management. 17:134-145
The concept of consumer-based brand equity has been discussed extensively in the literature and there are a wide variety of both quantitative and qualitative measures used to assess it. For the most part, previous research has studied the way brand a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c28941241ebb377eb64a695aae95940f
https://doi.org/10.1057/bm.2008.31
https://doi.org/10.1057/bm.2008.31
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 19:99-118
Many human-service agencies and nonprofit organizations are experiencing increasing difficulties recruiting new volunteers. As a demographic group, young adults are very involved in volunteer activities and may reflect an excellent source of voluntee
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bf1b001ded0bacf5c7b52d08aadbac1c
https://doi.org/10.1300/j054v19n01_05
https://doi.org/10.1300/j054v19n01_05
Publikováno v:
Journal of Communication Management. 11:258-275
Purpose – The purpose of the paper is to investigate the consequences of using national celebrities, local celebrities and disaster victims as spokespersons in a public service radio announcement (PSA) soliciting contributions for victims of Hurric
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::559356cf1f2d5fb6d20d0c2ae1db0667
https://doi.org/10.1108/13632540710780247
https://doi.org/10.1108/13632540710780247
Publikováno v:
International Review on Public and Nonprofit Marketing. 3:79-91
The objective of this study is to examine the motivations of college students to engage in volunteering with the purpose of increasing understanding of the choices made by these individuals to volunteer. Specifically, what role does altruism play in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f9e9ea46794c09165e0684e656012e60
https://doi.org/10.1007/bf02893621
https://doi.org/10.1007/bf02893621