Zobrazeno 1 - 10
of 105
pro vyhledávání: '"Mark S. Rosenbaum"'
Autor:
Mark S. Rosenbaum, Ph.D.
Publikováno v:
Grounded Theory Review: An International Journal, Vol 7, Iss 3 (2008)
All is data. Grounded theorists employ this sentence in their quest to create original theoretical frameworks. Yet researchers typically interpret the word gdatah to mean qualitative data or, more specifically, interview data collected from responden
Externí odkaz:
https://doaj.org/article/09f49eab311d4b6b9be374662c6ae4ce
Publikováno v:
Journal of Services Marketing. 36:445-449
Purpose This paper aims to identify the opportunities in the service marketplace that have arisen because of the changes brought about by the global pandemic (COVID-19). Design/methodology/approach A conceptual methodological approach is used to anal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::610b1ed6a818fbf22c73d387b552b2f8
https://doi.org/10.1108/jsm-04-2022-0121
https://doi.org/10.1108/jsm-04-2022-0121
Publikováno v:
Elgar Encyclopedia of Services ISBN: 9781802202595
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::94f6b2affa609db2b0072f18424f7c04
https://doi.org/10.4337/9781802202595.e-servicescape.cyberscape
https://doi.org/10.4337/9781802202595.e-servicescape.cyberscape
Publikováno v:
Elgar Encyclopedia of Services ISBN: 9781802202595
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e2de28f617af221e6479a4173c2acb9a
https://doi.org/10.4337/9781802202595.servicescape
https://doi.org/10.4337/9781802202595.servicescape
Publikováno v:
Journal of Services Marketing. 36:97-109
Purpose This commentary puts forth a conceptual framework, referred to as the consumer, organization, government framework of unintended digital technology service failures, that specifies consumer, organizational and governmental shortcomings that r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::df777c4c6adb0f6274de6b1f4109a39e
https://doi.org/10.1108/jsm-03-2021-0072
https://doi.org/10.1108/jsm-03-2021-0072
Publikováno v:
Health marketing quarterly.
This article explores the roles of place attachment and social relationships in encouraging clients of a health center to comply with their health providers' directives. We draw on place attachment theory to explore the extent to which emotional bond
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1b6884fd225565643c7b0d7b1c278dea
https://pubmed.ncbi.nlm.nih.gov/36583392
https://pubmed.ncbi.nlm.nih.gov/36583392
Autor:
Mark S. Rosenbaum, Ipkin Anthony Wong
Publikováno v:
Journal of Services Marketing, 2015, Vol. 29, Issue 6/7, pp. 622-633.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSM-01-2015-0025
Publikováno v:
Journal of Services Marketing. 36:9-13
Purpose This study aims to explore innate and sociocultural forces that lead gay men to purchase invasive and non-invasive cosmetic medical treatments. Design/methodology/approach This work draws on a literature review and personal reflections to ide
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fc6f948e720d6be64192b54fc7f52adb
https://doi.org/10.1108/jsm-02-2021-0052
https://doi.org/10.1108/jsm-02-2021-0052
Autor:
Mark S. Rosenbaum, German Ramirez
Publikováno v:
Journal of Global Hospitality and Tourism. 1:85-87
This viewpoint suggests that foundational theories and concepts which characterize the services marketing discipline may no longer be valid due to the global pandemic. The authors discuss the impact of the Great Resignation on both consumers and orga
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::77daf3a4a7ac8ff36112a66dc76cb5aa
https://doi.org/10.5038/2771-5957.1.1.1005
https://doi.org/10.5038/2771-5957.1.1.1005
Publikováno v:
Journal of Business Research. 129:446-454
This study explores hyper-personalized wellness products (e.g., facial serum, custom-prepared meals, vitamins) as unconventional luxury products. Hyper-personalized consumer goods are those in which a consumer's genetic composition, or DNA, is used i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::088623f4eed37ad5c52ef8bc74df1f00
https://doi.org/10.1016/j.jbusres.2019.05.017
https://doi.org/10.1016/j.jbusres.2019.05.017