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pro vyhledávání: '"Mark R. Testa"'
Autor:
Lori J. Sipe, Mark R. Testa
Publikováno v:
Journal of Economics, Management and Trade. :1-8
Business Improvement Districts (BID), sometimes called Tourism Marketing Districts (TMD) are innovative initiatives that levy assessments as a means of funding what might be traditionally paid for by local government. A recent increase in such organi
Autor:
Mark R. Testa, Lori J. Sipe
Publikováno v:
Open Journal of Leadership. :11-33
Mentoring programs have become mainstay methods of developing leadership skills in the hospitality and tourism context. The following provides the theoretical foundation and overview of a mentoring program implemented for a blended graduate hospitali
Autor:
Lori J. Sipe, Mark R. Testa
Publikováno v:
Journal of Hospitality Marketing & Management. 27:178-195
Central to the experience economy paradigm is the notion that services and experiences are distinct economic offerings; yet, little work has been done to investigate the assumption. This study exam...
Autor:
Michelle Metter, Mark R. Testa
Publikováno v:
Event Management. 21:61-70
Revenue generation for event planners traditionally comes from sponsorships, ticket and registration sales, merchandising, and additional income streams; however, these sources can at times be limited due to a lack of data and ability to substantiate
Autor:
Mark R. Testa, Lori J. Sipe
Publikováno v:
Open Journal of Leadership. :36-44
Development of a compelling organizational culture continues to be an imperative for organizations seeking a competitive advantage. Identifying culture deficiencies or gaps is an important step in creating such a culture. For culture development effo
Autor:
Lori J. Sipe, Mark R. Testa
Publikováno v:
International Journal of Hospitality Management. 31:648-658
Competency models have become useful tools for management development in hospitality and tourism organizations. At the same time, these models provide limited focus on leadership behaviors that facilitate employee service performance and customer sat
Autor:
Mark R. Testa, Stephen L. Mueller
Publikováno v:
Managing Service Quality: An International Journal. 19:195-210
Purpose – The purpose of this paper is to examine the impact of demographic and cultural characteristics on the job satisfaction level of international service workers.Design/methodology/approach – The data in this study resulted from a survey of
Autor:
Mark R. Testa
Publikováno v:
International Journal of Hospitality Management. 28:78-85
Continued globalization is raising the level of diversity within hospitality organizations as well as the likelihood that leaders will manage those from varying national cultures. Previous research has found that cultural congruence between leaders a
Autor:
Mark R. Testa
Publikováno v:
International Journal of Hospitality Management. 26:468-484
Increased internationalization and demographic shifts have made multicultural management a prime concern for hospitality leaders. Past research suggests that cultural similarity between managers and subordinates impacts employees’ appraisal of thei
Autor:
Lori J. Sipe, Mark R. Testa
Publikováno v:
Cornell Hotel and Restaurant Administration Quarterly. 47:36-48
Rather than take the usually futile approach of repeatedly addressing the symptoms of service problems, managers should dig deeper until they reach the root causes of those problems. Even better is to enlist employees’ participation in determining