Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Mark R. Forehand"'
Publikováno v:
Journal of Advertising. 50:97-118
In this research, we identify health-based weight stereotypes in advertising and demonstrate that they can perpetuate unhealthy outcomes within overweight populations. We show that advertisements f...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e13a95ac11b220da78ffb913354d055c
https://doi.org/10.1080/00913367.2020.1870585
https://doi.org/10.1080/00913367.2020.1870585
Publikováno v:
Consumer Psychology Review. 4:100-120
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d466df35f7b7f733c8ecb89539dbd361
https://doi.org/10.1002/arcp.1066
https://doi.org/10.1002/arcp.1066
Publikováno v:
Journal of Advertising. 49:495-503
Although the use of crowdsourced online panels for behavioral data collection is commonplace in media and advertising research, only recently have software advancements made it possible for researc...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7dcbab7098bb40d665298938547b85f4
https://doi.org/10.1080/00913367.2020.1806155
https://doi.org/10.1080/00913367.2020.1806155
Publikováno v:
Journal of Consumer Research. 46:1011-1030
Cues in the environment can prime consumer identities, increasing adoption of behaviors consistent with the primed identity and avoidance of behaviors consistent with alternate (nonprimed) identities. Although alternate-identity avoidance is common,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d00d4cfede10b74a5b51865d0086f72a
https://doi.org/10.1093/jcr/ucz046
https://doi.org/10.1093/jcr/ucz046
Autor:
Americus Reed, Mark R. Forehand
Publikováno v:
Handbook of Research on Identity Theory in Marketing. :1-6
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::abb9db983081499877b46d4f380b16bd
https://doi.org/10.4337/9781788117739.00007
https://doi.org/10.4337/9781788117739.00007
Autor:
Carol E. Achtmeyer, Evette J. Ludman, Douglas Berger, Katharine A. Bradley, Julie Richards, Michael Siegel, Alex H. S. Harris, Geoffrey M. Curran, Mark R. Forehand, Gwen T. Lapham, Emily C. Williams, Jessica P. Young
Publikováno v:
Journal of General Internal Medicine. 33:258-267
BACKGROUND: Three medications are FDA-approved and recommended for treating alcohol use disorders (AUD) but they are not offered to most patients with AUD. Primary care (PC) may be an optimal setting in which to offer and prescribe AUD medications, b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f191baf9fa97f1848ebb0b9b38b5a693
https://doi.org/10.1007/s11606-017-4202-z
https://doi.org/10.1007/s11606-017-4202-z
Publikováno v:
Journal of Consumer Psychology. 27:84-90
The use of ethnic imagery in visual identities of brands, such as those used by professional sports franchises, has long been a contentious issue in American society. This research investigates the oft-voiced argument that ethnic brand imagery perpet
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::42ffb86e329be476455909f50cb6529e
https://doi.org/10.1016/j.jcps.2016.03.004
https://doi.org/10.1016/j.jcps.2016.03.004
Autor:
Mark R. Forehand, Americus Reed
Publikováno v:
Current Opinion in Psychology. 10:94-100
It is well established that consumers use their product and brand choices to signal and reinforce identities. More recently, consumer researchers have begun to focus on the dynamic nature of identity. Moving beyond the momentary effect of a given ide
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::37909f49b97701119630b5a901dcad75
https://doi.org/10.1016/j.copsyc.2015.12.015
https://doi.org/10.1016/j.copsyc.2015.12.015
Autor:
Justin W. Angle, Mark R. Forehand
Publikováno v:
International Journal of Research in Marketing. 33:183-197
This research demonstrates that information threatening a consumer's self-association with a brand can increase preference for the threatened brand, an effect termed brand pursuit. Summing across a field study and three experiments, the research show
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d58fec31d8ea503b1dda912b3357f73
https://doi.org/10.1016/j.ijresmar.2015.08.003
https://doi.org/10.1016/j.ijresmar.2015.08.003
Autor:
Daniel E. Montaño, Mark R. Forehand, Marcos Martinez, Pamela Norton-Shelpuk, Rosa Solorio, Joel Aguirre, Joshua E. Stern
Publikováno v:
AIDS and Behavior. 20:1973-1988
Latino immigrant men who have sex with men (MSM) are at risk for HIV and delayed diagnosis in the United States. This paper describes the evaluation of a pilot of the Tu Amigo Pepe, a multimedia HIV testing campaign aimed at Latino MSM in Seattle, WA
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b47c94e3b03bdf4894e334f2a80b116e
https://doi.org/10.1007/s10461-015-1277-6
https://doi.org/10.1007/s10461-015-1277-6