Zobrazeno 1 - 10
of 32
pro vyhledávání: '"Mark M.H. Goode"'
Publikováno v:
Tourism Management Perspectives. 25:71-79
This study makes several unique contributions to the fields of environmental psychology, sport tourism and environmental management programmes. Firstly, it evaluates golfers' environmental worldviews using the New Environmental Paradigm (NEP) attitud
Publikováno v:
Tourism and Hospitality Research. 19:213-224
This study proposed a model of the influence of menu attributes on customer satisfaction. Customer satisfaction studies in restaurants have not emphasized menu attributes, despite menus being critically important restaurant products. To date no study
Publikováno v:
Tourism Management Perspectives. 16:207-216
The paper explores the critical role and significance of eco labels in green marketing for sustainable tourism regarding Audubon Certified Golf Resorts (ACGRs). Golf is witnessing rising strategic ‘green’ pressures to improve its environmental pe
Autor:
Mark M.H. Goode, Antje Cockrill
Publikováno v:
Journal of Consumer Behaviour. 11:1-10
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Publikováno v:
Journal of Advertising Research. 51:298-312
This article analyzes young people9s attitudes toward Bluetooth Proximity Marketing, their intention to use it, and the barriers that deter consumers from using this technology. Awareness and knowledge of this technology are very high; key barriers t
Autor:
Mark M.H. Goode, Richard Warr
Publikováno v:
Journal of Retailing and Consumer Services. 18:126-131
The Internet through the world-wide-web has well and truly opened ‘Pandora's Box’ as far as the record industry is concerned, and there is no going back. The extensive use of illegal file-sharing and illegal downloads of music tracks (totally for
Autor:
Mark M.H. Goode, Antje Cockrill
Publikováno v:
Journal of Product & Brand Management. 19:367-374
PurposeThis study aims to examine perceived price fairness, actual pricing and price decay in a short‐life cycle market; namely DVD films.Design/methodology/approachThe prices of six UK retailers for a range of films released over the last 18 month
Autor:
Mark M.H. Goode, Lloyd C. Harris
Publikováno v:
Journal of Services Marketing. 24:230-243
PurposeThe purpose of this paper is to present and discuss a conceptual model of purchase intentions, trust, and e‐servicescape that presents online physical environments as comprising three dimensions. It aims to develop and extend existing resear
Publikováno v:
Services Marketing Quarterly. 30:174-193
Comparatively little attention has been paid to the role played by trust and perceived risk in determining satisfaction within the banking sector and in particular Automated Teller Machines (ATMs). Here, the key variables in determining satisfaction
Publikováno v:
International Journal of Bank Marketing. 26:505-525
PurposeThe purpose of this paper is to identify risk factors that discourage Chinese consumers from adopting internet banking services (IBS). This market is experiencing fast growth; however, an in‐depth understanding of Chinese consumers within th