Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Mark Lyberger"'
Publikováno v:
Asia Pacific Journal of Applied Sport Sciences. 1:35-50
PURPOSE A sport managemnt organization proposed to build an indoor sport facility in a town close to a major urban area. The potential investors and stakeholders required that feasibility studies be conducted before an investment decision was made. M
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::546a6f4c7c4bbc3e68c6db93ca365a8c
https://doi.org/10.46695/ascs.1.1.3
https://doi.org/10.46695/ascs.1.1.3
Autor:
Mark Lyberger
Publikováno v:
Sport Management Education Journal. 14:52-54
Value-centric teaching is about creating a memorable learning environment that is attractive, meaningful, and relevant. A teaching philosophy that encompasses a strategic value-oriented approach integrates real-world and translatable experiences. The
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::35e119838eb902859d5a625ced9dc42f
https://doi.org/10.1123/smej.2019-0037
https://doi.org/10.1123/smej.2019-0037
Publikováno v:
Major Sporting Events ISBN: 9780203702734
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3c694b6050e5af08b51d5bb0c6fc8b14
https://doi.org/10.4324/9780203702734-8
https://doi.org/10.4324/9780203702734-8
Publikováno v:
Sport in Society. 20:413-427
The biennial Ryder Cup competition, where the best players from the USA face their European counterparts in a three-day match, is often promoted as the third biggest sporting event in the world. Wh...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b59cb8c9e90518b0a02ce90662470e9c
https://doi.org/10.1080/17430437.2015.1088719
https://doi.org/10.1080/17430437.2015.1088719
Autor:
Larry McCarthy, Mark Lyberger
Publikováno v:
Golf Business and Management ISBN: 9781315665269
This chapter discusses the development, impact, and growth of golf sponsorship. Highlighting the creation of the first professional golf tournament in 1937, the chapter discusses the astonishing leap that professional golf has taken from that era to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb44738b61e9b48e81461079996808f4
https://doi.org/10.4324/9781315665269-9
https://doi.org/10.4324/9781315665269-9
Publikováno v:
Event Management. 16:25-36
The ryder Cup is the premier team competition in golf and is often described as the third biggest sports event in the world. Despite this, the match has received scant attention from scholars in event management and other associated disciplines. This
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f849bf1a9664d364abbbec27896208e6
https://doi.org/10.3727/152599512x13264729827550
https://doi.org/10.3727/152599512x13264729827550
Publikováno v:
Managing Leisure. 16:192-206
The Ryder Cup is a unique sporting event compared to other professional golf events in that it is a team competition. The purpose of the present study is to examine sponsorship awareness and the attitude of recreational golfers toward sponsorship rel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::744115859d9871bdce0d8bb6baaeb0d9
https://doi.org/10.1080/13606719.2011.583407
https://doi.org/10.1080/13606719.2011.583407
Publikováno v:
Event Management. 14:157-165
In sport management, economic impact studies are often used to estimate the economic benefits of sport events, sports facilities, and sports teams. Many studies have focused on the measurement of hallmark or mega-events but few have focused on the im
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2b222090a2b287b25757cfcc4a472657
https://doi.org/10.3727/152599510x12766070301046
https://doi.org/10.3727/152599510x12766070301046
Publikováno v:
Journal of Sport Management. 22:392-409
Mega-special-event properties (sponsees) have the ability to attain significant resources through sponsorship by offering exclusive promotional opportunities that target sizeable consumer markets and attract sponsors. The Super Bowl, one of the most
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6dbee3a778e0b78a289508740dc7dcc0
https://doi.org/10.1123/jsm.22.4.392
https://doi.org/10.1123/jsm.22.4.392