Zobrazeno 1 - 10
of 27
pro vyhledávání: '"Mark I. Alpert"'
Autor:
John Betak, Patrick L. Brockett, Richard A. Derrig, Linda L. Golden, Mark I. Alpert, Montserrat Guillén
Publikováno v:
Marketing Challenges in a Turbulent Business Environment ISBN: 9783319194271
Marketing researchers and managers often face situations with incomplete information for decision-making. For example, when information needed for classification into strategic customer groups is lacking because of a disclosure social desirability bi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2fed0d9dca6df7845ab4c7e9b5744a70
https://doi.org/10.1007/978-3-319-19428-8_78
https://doi.org/10.1007/978-3-319-19428-8_78
Publikováno v:
Journal of Business Research. 58:369-376
The role of background music in audience responses to commercials (and other marketing elements) has received increasing attention in recent years. This article extends the discussion of music's influence in two ways: (1) by using music theory to ana
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3a1f60472c221b869c3d09300c7d2f15
https://doi.org/10.1016/s0148-2963(03)00101-2
https://doi.org/10.1016/s0148-2963(03)00101-2
Publikováno v:
Journal of Risk & Insurance. 69:341-371
This article introduces to the statistical and insurance literature a mathematical technique for an a priori classification of objects when no training sample exists for which the exact correct group membership is known. The article also provides an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6f62762478f6b7aa2dfd3871ca465600
https://doi.org/10.1111/1539-6975.00027
https://doi.org/10.1111/1539-6975.00027
Psychometrics Of Hotel Service Quality: Comparative Factor Structures Of Alternative Market Segments
Autor:
Rajagopal Raghunathan, Mark I. Alpert
Publikováno v:
International Business & Economics Research Journal (IBER). 2
When different market segments are encountered, can the same instrument be used to understand and predict the determinants of customer perceptions of service quality, satisfaction and retention? This paper analyzes a national sample of over 18,000 U.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bc8f2153f96ab02a6ef6a04b2b1dd48e
https://doi.org/10.19030/iber.v2i9.3838
https://doi.org/10.19030/iber.v2i9.3838
Publikováno v:
Journal of Advertising. 21:1-18
Individual viewing decisions have a direct impact on the media planning of television advertisers and, consequently, on the revenues of the major television networks. This paper represents an attempt to better understand these decisions. We use Niels
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8bfc84bbb197ee91e2a936e4722f06c9
https://doi.org/10.1080/00913367.1992.10673356
https://doi.org/10.1080/00913367.1992.10673356
Autor:
Judy I. Alpert, Mark I. Alpert
Publikováno v:
Psychology and Marketing. 7:109-133
Mood and emotional elements of advertising and consumer response have received increasing attention from practitioners and scholars in recent years. Among the various sources of mood induction is the frequently used practice of accompanying commercia
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bf7447441f4e3787ab14b7791537ed41
https://doi.org/10.1002/mar.4220070204
https://doi.org/10.1002/mar.4220070204
Publikováno v:
Journal of Social Psychology. Feb1976, Vol. 98 Issue 1, p137. 2p.
Autor:
Mark I. Alpert, W. Thomas Anderson
Publikováno v:
Journal of the Academy of Marketing Science. 3:119-128
Three representative communication sources were selected from thirteen pictured sources using hierarchical grouping analysis. Slides of the three sources were shown sequentially to a sample of 192 male undergraduate business students, who were asked
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b59d9ab9e5a197650a10a79d4811544d
https://doi.org/10.1007/bf02729523
https://doi.org/10.1007/bf02729523
Publikováno v:
Psychology and Marketing. 6:33-50
Meaning is important in attitude and perception research. Consumers can assign meanings to product attributes that do not conform to standard usage or have not been considered by the researcher, and a misunderstanding of that meaning can result in in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a98d16f9d257e58a42a51678a0e77199
https://doi.org/10.1002/mar.4220060103
https://doi.org/10.1002/mar.4220060103
Publikováno v:
The Journal of Educational Research. 71:36-44
Interpreting classroom teaching as an interactional process fitting the classic communication paradigm, perceived student-teacher interpersonal similarity/dissimilarity (homophily/heterophily) was explored as a possible construct for deciphering the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ca577f71daf8e17eaaa040f9413242a5
https://doi.org/10.1080/00220671.1977.10885030
https://doi.org/10.1080/00220671.1977.10885030