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pro vyhledávání: '"Mark Dodds"'
Autor:
Sara Keshkar, Ian Lawrence, Mark Dodds, Erin Morris, Tara Mahoney, Kevin Heisey, Francesco Addesa, David Hedlund, Geoff Dickson, Hamid Ghasemi, Abdullah Faruq, Michael Naylor, James Santomier, Jr.
Publikováno v:
Annals of Applied Sport Science, Vol 7, Iss 1, Pp 57-81 (2019)
Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is ef
Externí odkaz:
https://doaj.org/article/7e8f6b4728b4443d8ef2080d0589ab17
Publikováno v:
choregia. 14:21-34
Autor:
Mark Dodds, Mauro Palmero
Publikováno v:
Choregia, Vol 12, Iss 2, Pp 37-48 (2016)
Bilfinger SE (Bilfinger) is a leading international engineering and services group (Bilfinger.com, 2015), and was a local sponsor of the 2014 FIFA World Cup. The company is accused of paying bribes through its subsidiary company, Mauell, (dw. com, 20
Autor:
Mark Dodds
Publikováno v:
Choregia, Vol 12, Iss 1, Pp 1-14 (2016)
Many international sport organizations face bribery scandals resulting from its event bidding process. The International Olympic Committee (IOC) faced this type of scandal with the 2002 Olympic Winter Games. Two members of the Salt Lake City Organizi