Zobrazeno 1 - 10 of 16 pro vyhledávání: '"Mark Bartholomew"'
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Elektronická kniha
Adcreep : The Case Against Modern Marketing
Autor: Mark Bartholomew
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not,'adcreep'—modern marketing's march to create a world where advertising can be expected anywhere and an
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From scanner to court: A neuroscientifically informed 'reasonable person' test of trademark infringement
Autor: Zhihao Zhang, Maxwell Good, Vera Kulikov, Femke van Horen, Mark Bartholomew, Andrew S. Kayser, Ming Hsu
Publikováno v: Zhang, Z, Good, M, Kulikov, V, van Horen, F, Bartholomew, M, Kayser, A S & Hsu, M 2023, ' From Scanner to Court: A Neuroscientifically Informed “Reasonable Person” Test of Trademark Infringement ', Science advances, vol. 9, no. 6, eabo1095, pp. 1-12 . https://doi.org/10.1126/sciadv.abo1095
Science advances, 9(6):eabo1095, 1-12. American Association for the Advancement of Science
Science advances, vol 9, iss 6
Many legal decisions center on the thoughts or perceptions of some idealized group of individuals, referred to variously as the “average person,” “the typical consumer,” or the “reasonable person.” Substantial concerns exist, however, reg
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5bd61c472b6ec2fee23433952e4679d9
https://doi.org/10.1126/sciadv.abo1095
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Intellectual Property and the Brain
Autor: Mark Bartholomew
Although legal scholars have begun to explore the implications of neuroscientific research for criminal law, the field has yet to assess the potential of such research for intellectual property law – a legal regime governing over one-third of the U
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4f01cacff65475f2f7b093c7809d8ed1
https://doi.org/10.1017/9781009189545
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