Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Markéta Lhotáková"'
Autor:
Markéta Lhotáková, Květa Olšanová
Publikováno v:
Central European Business Review, Vol 4, Iss 2, Pp 48-59 (2015)
This paper is primarily focused on analyses of the research undertaken to understand the awareness of food advertising’s self-regulation authority (Council for Advertising) and of the Czech Code of Conduct in the context of the growing issue of chi
Autor:
Markéta Lhotáková, Květa Olšanová
Publikováno v:
Acta Oeconomica Pragensia. 22:54-70
The article deals with the effectiveness of current regulation and self-regulation of food advertising targeted to children. The objective of the article is to examine the degree of functionality and effi ciency of the current status to ensure meanin
Autor:
Alena Farková, Markéta Lhotáková
Publikováno v:
Central European Business Review, Vol 3, Iss 1, Pp 20-26 (2014)
A lot has been said and written about online communication in the past several years, and just as any new phenomenon, online communication is a disputable topic in many companies. The objective of this article is to analyse the behaviour of Czech con
Autor:
Markéta Lhotáková
Publikováno v:
Studia Commercialia Bratislavensia, Vol 5, Iss 19, Pp 434-448 (2012)
The brands are often most valuable asset of the company. The successful brands are annually gaining value while unsuccessful brands may year-on-year significantly loose their value. This article examines effects, tools and trends that influence devel
Publikováno v:
Acta Oeconomica Pragensia. 20:36-47
This paper analyzes the theoretical concept of country of origin as a brand and its influence on brand image of products originating from a particular country. It reviews the role of the media in establishing the perception of country of origin in ge
Autor:
Anna Klosová, Markéta Lhotáková
Publikováno v:
Acta Oeconomica Pragensia. 17:3-24
Positioning is an important tool of marketing strategic planning and of a brand building process. Brand positioning development incorporates analyses and definition of four major elements - target consumer (target group), consumer benefit, brand imag
Publikováno v:
International Marketing – Theory, Practices and New Trends
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::66a99aaf8c4e5dd451b930bc35e9df53
https://doi.org/10.18267/pu.2016.kra.2152.7
https://doi.org/10.18267/pu.2016.kra.2152.7
This paper will analyze theoretical concept of country of origin as a brand and its influence on brand image of products originating from the country. It will deeper review the role of media in establishing the perception of country of origin in gene
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5028166219277f377862f3b42be902bc
http://ojs.ef.jcu.cz/acta/article/download/421/413
http://ojs.ef.jcu.cz/acta/article/download/421/413
Autor:
Tobias S Hagedorn, Paul van Berkel, Rosalia Pasqual Saludes, Markéta Lhotáková, Gregor Hammerschmidt
Publikováno v:
Orphanet Journal of Rare Diseases
Phenylketonuria (PKU, ORPHA716) is an inherited disorder that affects about one in every 10,000 children born in Europe. Early and continuous application of a modified diet is largely successful in preventing the devastating brain damage associated w