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pro vyhledávání: '"Maritha Pritchard"'
Publikováno v:
Communicare: Journal for Communication Studies in Africa. 29:48-68
This study is a qualitative analysis of citizen journalists’ blog posts relating to the Gautrain Projectin South Africa, with a main focus on the Gautrain’s readiness to commence operations on 8 June2010 for the 2010 FIFA Soccer World Cup. This a
Publikováno v:
Communicare: Journal for Communication Studies in Africa. 36:1-26
Mostly satirising top-of-mind brands, user-generated parody accounts are a phenomenon mostlyassociated with Twitter. As an emerging trend in South Africa, parody accounts using cleverlywrittensatire attract a large and loyal following as social media
Publikováno v:
Communicatio. 46:87-112
Brands facilitating and sustaining healthy brand communities on social networks such as Twitter benefit from collaborative engagements where members are inspired to suggest innovative ideas, solve ...