Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Marinković Ema"'
Publikováno v:
Anali Ekonomskog fakulteta u Subotici, Vol 2018, Iss 40, Pp 49-65 (2018)
Ambush marketing is an attempt by a company to obtain benefits from the popularity and reputation of a particular public event by attracting the attention of the event's visitors, while not investing in event sponsorship. This practice is commonly ca
Externí odkaz:
https://doaj.org/article/5478eeed3c9d4a7c8c8bae86a3068b86
