Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Marinette Thébault"'
Publikováno v:
Journal of Product and Brand Management
Journal of Product and Brand Management, Emerald, 2019, ⟨10.1108/JPBM-06-2018-1923⟩
Journal of Product and Brand Management, Emerald, 2019, ⟨10.1108/JPBM-06-2018-1923⟩
PurposeThe purpose of this study is to explore the impact of product category and consumers’ motivations profiles on the determinants of consumers’ preferences and purchase intentions of counterfeits and genuine products, through manipulation of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::196d27b686705475295821dab0d0b7fa
https://doi.org/10.1108/jpbm-06-2018-1923
https://doi.org/10.1108/jpbm-06-2018-1923
Autor:
André Le Roux, Marinette Thébault
Publikováno v:
Questions de communication
Questions de communication, Presses Universitaires de Nancy-Editions Universitaires de Lorraine, 2018, ⟨10.4000/questionsdecommunication.15534⟩
Questions de communication, Presses Universitaires de Nancy-Editions Universitaires de Lorraine, 2018, ⟨10.4000/questionsdecommunication.15534⟩
International audience; Concept proposé pour qualifier les comportements de défiance, d’opposition voire de rébellion, la résistance du consommateur aux actions et dispositifs marketing est affectée par le développement du numérique. Source
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::95d484709b7a3e9a615bab22903a2e10
https://doi.org/10.4000/questionsdecommunication.15534
https://doi.org/10.4000/questionsdecommunication.15534
Publikováno v:
Recherches en Sciences de Gestion. :25-41
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f3a5cffcef3bba95b6f759b2ca35d9b7
https://doi.org/10.3917/resg.107.0025
https://doi.org/10.3917/resg.107.0025
Publikováno v:
Journal of Product and Brand Management
Journal of Product and Brand Management, Emerald, 2016, 25 (6), pp.600-612. ⟨10.1108/JPBM-07-2015-0923⟩
Journal of Product and Brand Management, Emerald, 2016, 25 (6), pp.600-612. ⟨10.1108/JPBM-07-2015-0923⟩
Purpose This research aims to explore the impact of an overlooked variable, brand typicality, on brand evaluation and the categorization of counterfeits and imitations. Design/methodology/approach The research design is a 2 × 2 × 2 × 2 mixed desig
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b4063e574e82d99bdbc14c49792fc616
https://hal.archives-ouvertes.fr/hal-02117694
https://hal.archives-ouvertes.fr/hal-02117694
Publikováno v:
Journal of Business Research
Journal of Business Research, Elsevier, 2016, 69 (1), pp.349-356. ⟨10.1016/j.jbusres.2015.08.007⟩
Journal of Business Research, Elsevier, 2016, 69 (1), pp.349-356. ⟨10.1016/j.jbusres.2015.08.007⟩
International audience; Counterfeiting and imitation are major issues for luxury products and brands. This research proposes a conceptualization of brand based on a semiotic approach and a typology of counterfeit and imitation comprising two dimensio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c8d9582dd60882b064c2b52ea8e52ba8
https://hal.archives-ouvertes.fr/hal-02117651
https://hal.archives-ouvertes.fr/hal-02117651
Cette recherche etudie les digital natives sous l'angle de la resistance du consommateur et des pratiques numeriques. Une analyse des frequences propose une typologie et montre la grande variete des comportements parmi les consommateurs. Une analyse
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f2d89f2d1dc46f0e88358ff64f2f4e17
https://doi.org/10.3917/ems.steng.2015.01.0065
https://doi.org/10.3917/ems.steng.2015.01.0065
Publikováno v:
International Business Research
International Business Research, Canadian Center of Science and Education, 2013, 6 (3), ⟨10.5539/ibr.v6n3p22⟩
International Business Research, Canadian Center of Science and Education, 2013, 6 (3), ⟨10.5539/ibr.v6n3p22⟩
The aim of this research is to analyse the experience of seniors navigating the Web for information on vacation travel by studying the sources of information and the means they use while researching and planning their vacation. Our international expl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9c504fb9ce85752ed55f40a5e06c397f
https://hal.univ-reunion.fr/hal-01243431
https://hal.univ-reunion.fr/hal-01243431