Výsledky vyhledávání - "Marine Kergoat"

De l’efficacité de la création picturale comme dispositif managérial d’accompagnement au changement : Le cas d’une école de commerce

Autor: Marine Kergoat, Lynda Saoudi, Karine Merle

Publikováno v: Gestion 2000. 33:177-200

Cette etude porte sur l’evaluation du dispositif d’accompagnement managerial d’une ecole de commerce afin d’accompagner la transition de son business model. Afin de gerer la transition, la direction generale a propose un ensemble d’evenemen

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::44d0a59578fdd68d8c2334aa928faa00
https://doi.org/10.3917/g2000.334.0177

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Influence of 'health' versus 'commercial' physical activity message on snacking behavior

Autor: Marine Kergoat, Thierry Meyer, Jean-Baptiste Legal

Publikováno v: Journal of Consumer Marketing
Journal of Consumer Marketing, Emerald, 2019, 37 (2), pp.170-179. ⟨10.1108/JCM-07-2018-2765⟩
Journal of Consumer Marketing, 2019, 37 (2), pp.170-179. ⟨10.1108/JCM-07-2018-2765⟩

PurposeThis study aims to investigate whether the effect of exposure to video communication displaying physical activity (PA) would affect viewers’ snacking behavior depending on the type of message. Specifically, it is expected that food intake wo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bd1345b97811f23c6646b862c55484e9

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Appraisal of speed-enforcement warning messages among young drivers: Influence of automatic versus human speed enforcement in a known or unknown location

Autor: Marine Kergoat, Patricia Delhomme, Thierry Meyer

Publikováno v: Transportation Research Part F : Psychology and Behaviour
Transportation Research Part F : Psychology and Behaviour, 2017, 46, pp.177-194
Transportation Research : Part F, Traffic Psychology and Behaviour
Transportation Research : Part F, Traffic Psychology and Behaviour, 2017, p177-194. ⟨10.1016/j.trf.2017.01.005⟩
Transportation Research Part F: Traffic Psychology and Behaviour
Transportation Research Part F: Traffic Psychology and Behaviour, Elsevier, 2017, p. 177-194. ⟨10.1016/j.trf.2017.01.005⟩
Transportation Research Part F: Traffic Psychology and Behaviour, 2017, 46, p. 177-194. ⟨10.1016/j.trf.2017.01.005⟩
Transportation Research Part F: Traffic Psychology and Behaviour, Elsevier, 2017, 46, pp.177-194

International audience; The present study investigated how young drivers assess speed-enforcement warning messages and how these messages affect their motivation to reduce speed. Stemming from deterrence theory (Gibbs, 1985; Homel, 1988) the factors

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f6f3415e26e5f478bf79cc0f7a84bd75
https://hal-univ-paris8.archives-ouvertes.fr/hal-02885288

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Affect intensity and softness tactile preferences: An experimental approach to arousal regulation

Autor: Pauline Faye, Huguette Nicod, Marine Kergoat, Thierry Meyer, M.A. Beetschen, Emmanuelle Diaz, A. Giboreau

Publikováno v: Food Quality and Preference
Food Quality and Preference, Elsevier, 2016, pp.120-123. ⟨10.1016/j.foodqual.2016.04.005⟩
Food Quality and Preference, Elsevier, 2016, 52, pp.120-123
HAL
Food Quality and Preference, 2016, 52, pp.120-123
Food Quality and Preference, 2016, 52, pp.120-123. ⟨10.1016/j.foodqual.2016.04.005⟩

Previous findings have shown that people experiencing emotions more intensely present favorable attitudes toward tactile softness. Based on Larsen’s (2009) hypothesis that a higher level of affect intensity is a way to compensate for a low level of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::688e50d28f663ddd60cc53fa886aa580
https://hal-univ-paris8.archives-ouvertes.fr/hal-02905698

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CONSUMER PREFERENCE FOR TACTILE SOFTNESS: A QUESTION OF AFFECT INTENSITY?

Autor: A. Giboreau, Huguette Nicod, Pauline Faye, Thierry Meyer, Emmanuelle Diaz, Marie-Agnès Beetschen, Marine Kergoat

Publikováno v: Journal of Sensory Studies. 27:232-246

Previous studies have shown that consumers with higher affect intensity expressed stronger preferences for softer car seat fabrics (Kergoat et al.). The present research aims to consolidate and expand these results. Across two studies, we attempt to

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4ac453e3b9f99c519e233a08a413da29
https://doi.org/10.1111/j.1745-459x.2012.00388.x

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Trouble de la vision et imagerie mentale visuelle du matériel orthographique, des couleurs, des visages et des relations spatiales

Autor: Anne-Catherine Bachoud-Lévi, Paolo Bartolomeo, David Dulin, Céline Cavézian, Sylvie Chokron, Marine Kergoat, Coline Serrière

Publikováno v: Revue de neuropsychologie. 1:201-209

L’imagerie mentale suscite un interet croissant au sein des etudes en neuropsychologie. Toutefois, la nature de ces images reste encore mal connue. L’observation de sujets porteurs de troubles visuels d’origine peripherique peut nous permettre

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::276b1cdefd7bf72333158ee249c006e7
https://doi.org/10.1684/nrp.2009.0030

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When face engulfs the field: differential effects of visual quality levels in print ads

Autor: Marine Kergoat, Thierry Meyer

Publikováno v: Journal of Consumer Marketing
Journal of Consumer Marketing, Emerald, 2015, 32 (4), ⟨10.1108/JCM-01-2015-1284⟩
Journal of Consumer Marketing, 2015, 32 (4), ⟨10.1108/JCM-01-2015-1284⟩

Purpose – This study aims to examine the influence of a visual alteration in print advertising on viewers’ responses according to the different textual and pictorial information contained in the ad. Design/methodology/approach – Through an expe

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::84c035080e43f591ddf3c41c14024c3b
https://hal.archives-ouvertes.fr/hal-01297720

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Les dessous de l’évaluation des entreprises high tech

Autor: Marine Kergoat, Safwan Mchawrab, Stephane Dubreuille, Michel Albouy

Publikováno v: Finance Contrôle Stratégie
Finance Contrôle Stratégie, Association FCS, 2015, 18 (2)

Évaluer une entreprise « classique » dont les activités sont bien connues ainsi que ses marchés est déjà une tâche délicate, mais s’agissant d’entreprises high tech la difficulté est décuplée. Cette recherche analyse les apports et le

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9818e1c10b677d7f128d260b4232060a
https://hal.archives-ouvertes.fr/hal-01220721

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Psychographic measures and sensory consumer tests: When emotional experience and feeling-based judgments account for preferences

Autor: N. Gerritsen, Pauline Faye, A. Giboreau, Emmanuelle Diaz, Marine Kergoat, Thierry Meyer, Huguette Nicod, M.A. Beetschen

Publikováno v: Food Quality and Preference
Food Quality and Preference, Elsevier, 2010, pp.178-187
Food Quality and Preference, 2010, 21, pp.178-187

The aim of this study is to explore psychological and psychosocial individual differences in order to understand heterogeneous sensory preference clusters identified in consumer tests. We conducted two studies with 100 participants in each. Six seat

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9e8fb6f7b57d58a1d836addc5bcbdac5
https://hal-univ-paris8.archives-ouvertes.fr/hal-01052912

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