Zobrazeno 1 - 2
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pro vyhledávání: '"Marina Yu. Krinitskaya"'
Autor:
Marina Yu. Krinitskaya
Publikováno v:
Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie, Vol 19, Iss 5, Pp 133-144 (2020)
The article focuses on specifics of advertising names given to cosmetic products. The purpose of work is to study the efficiency of the considered linguistic units influence on the addressee’s perception, and to analyze the information value of t
Externí odkaz:
https://doaj.org/article/a2673002910b42d8a49a3693c3761263
Publikováno v:
Philological Sciences. Scientific Essays of Higher Education. :3-10
Article is devoted to studying of commercial creolized texts (CCT), that stand out in the communicative space of the modern Russian city. The article analyzes and describes the types of CCT presented on the business signs (evidence from enterprises o