Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Marina Yanenko"'
Autor:
Irina Krasyuk, Marina Yanenko, Irina Asfondiarova, Ksenia Illarionova, Nina Katkova, R.R. Muhutdinov
Publikováno v:
E3S Web of Conferences. 381:01046
The Digital Revolution had a significant impact on the sphere of circulation in general, and on trade in particular. The use of online marketing communication tools allows vendors to target their offers and select information or marketing messages ba
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1bd3696426ed9f32933fe0b23b2340dc
https://doi.org/10.1051/e3sconf/202338101046
https://doi.org/10.1051/e3sconf/202338101046
Publikováno v:
Proceedings of the International Scientific Conference - Digital Transformation on Manufacturing, Infrastructure and Service.
The article deals with the relevance of using branding as a concept of company management. The role and significance of the brand in the concept of marketing management as a necessary strategic competitive advantage are shown, as the uniqueness of th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::478f06945fb901bdd88f842a57cae6c8
https://doi.org/10.1145/3446434.3446435
https://doi.org/10.1145/3446434.3446435
Publikováno v:
E3S Web of Conferences, Vol 164, p 09006 (2020)
Change of a market situation causes necessity of innovative development of economy that causes necessity in research of methodical bases of formation of innovative activity. In work the questions causing necessity of application of digital technologi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::07c67a85646311573ce64ddc62b1d375
https://doi.org/10.1051/e3sconf/202016409006
https://doi.org/10.1051/e3sconf/202016409006
Publikováno v:
SHS Web of Conferences, Vol 44, p 00049 (2018)
Marketing innovations in the digital economy are considered as the most important factor for the further digital economy growth. The main trends for development of the information and communication technologies market are studied. The basic types of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::69843a33dde76b02cab32eef9191680f
https://doi.org/10.1051/shsconf/20184400049
https://doi.org/10.1051/shsconf/20184400049