Anúncios Orgânicos e Patrocinados: estudo sobre intenção de compra online e comportamento visual

Autor: Marina Teixeira de Souza

Publikováno v: Biblioteca Digital de Teses e Dissertações da USPUniversidade de São PauloUSP.

A propaganda em sites de pesquisa utilizando anúncios orgânicos e patrocinados corresponde a uma estratégia de Marketing que propicia a interação entre empresas e seu público alvo a partir da utilização de palavras-chave ao efetuar a pesquisa

Externí odkaz: http://www.teses.usp.br/teses/disponiveis/96/96132/tde-28032018-153527/

Operational Skills and Industry 4.0: Systematic Literature Review

Autor: Marina Teixeira de Souza, Fernando César Almada Santos

Publikováno v: Future Studies Research Journal: Trends and Strategies; Vol 12, No 2 (2020): May-August; 264-288
Future Studies Research Journal: Trends and Strategies [FSRJ]; Vol 12, No 2 (2020): May-August; 264-288
Repositório Institucional da USP (Biblioteca Digital da Produção Intelectual)
Universidade de São Paulo (USP)
instacron:USP

Purpose – This study aims to identify studies on the theme of operational skills and Industry 4.0 between the years 2011 to 2019.Theoretical framework – The study is divided as follows: Section 1 introduces the article, Section 2 presents the the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::deb9206ad3000c2fc722c6cb9cd7c480
https://doi.org/10.24023/futurejournal/2175-5825/2020.v12i2.499

Analysis of the World Scientific Production on the Topic of Industry 4.0 From 1990 to 2020

Autor: Fernando César Almada Santos, Marina Teixeira de Souza

Publikováno v: Revista Gestão da Produção Operações e Sistemas; v. 16, n. 2 (2021); 153
GEPROS. Gestão da Produção. Operações e Sistemas
Universidade Estadual Paulista (UNESP)
instacron:UNESP

Objective – This study aims to analyze the scientific production on the topic of Industry 4.0. Theoretical framework – The work presented a literary review about the concept, how Industry 4.0. has developed and its characteristics. Design/methodo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cf4f5d5dc9922f10b63874ddefc44528
https://revista.feb.unesp.br/index.php/gepros/article/view/2783

Neuromarketing applied to consumer behaviour: an integrative literature review between 2010 and 2015

Autor: Jorge Henrique Caldeira de Oliveira, Icaro Luiz Dos Santos Jordão, Janaina de Moura Engracia Giraldi, Marina Teixeira de Souza

Publikováno v: International Journal of Business Forecasting and Marketing Intelligence. 3:270

One of the biggest questions in today's market is what drives consumers to decide on one product instead of another; therefore there is a growing interest in understanding how brain responses influence the decision making process of consumers. Neurom

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9d501f61437c4cf38dcc451ddb3c6233
https://doi.org/10.1504/ijbfmi.2017.10006047