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pro vyhledávání: '"Marina Scatolin Murarolli"'
Publikováno v:
Journal of Business-to-Business Marketing. 24:237-256
Purpose: Marketing scholars have joined managers in recognizing the significance of design in many domains. Superior design can enhance products, communications, packaging, and retail settings. How...
Autor:
Bloch, Peter H.1 (AUTHOR) blochp@missouri.edu, Gopalakrishna, Srinath1 (AUTHOR), Crecelius, Andrew T.2 (AUTHOR), Scatolin Murarolli, Marina3 (AUTHOR)
Publikováno v:
Journal of Business-to-Business Marketing. Oct-Dec2017, Vol. 24 Issue 4, p237-256. 20p. 1 Color Photograph, 1 Diagram, 8 Charts.