Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Marilyn Giroux"'
Autor:
Kamila Sobol, Marilyn Giroux
Publikováno v:
Journal of Consumer Marketing. 40:470-480
Purpose A fear appeal is a communication tactic designed to scare people into adopting desired behaviors (e.g. wash hands to avoid contracting COVID-19). While it is generally acknowledged that fear appeals can be persuasive at motivating behavior, t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c96569e8ae1dc99364490fdf2aaa2ca
https://doi.org/10.1108/jcm-02-2021-4487
https://doi.org/10.1108/jcm-02-2021-4487
Publikováno v:
Journal of Business Ethics. 178:1027-1041
Several technological developments, such as self-service technologies and artificial intelligence (AI), are disrupting the retailing industry by changing consumption and purchase habits and the overall retail experience. Although AI represents extrao
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::21c38e357ae0e8c39860b919373063dd
https://doi.org/10.1007/s10551-022-05056-7
https://doi.org/10.1007/s10551-022-05056-7
Autor:
Jungkeun Kim, Jooyoung Park, Seongseop (Sam) Kim, Hector Gonzalez-Jimenez, Jae-Eun Kim, Rouxelle De Villiers, Jacob C. Lee, Marilyn Giroux
Publikováno v:
European Journal of Marketing. 56:738-767
Purpose This research aims to examine the role of perceived threat (i.e. COVID-19) on people’s preferences for destination logo designs. In addition, it investigates the influence of childhood socioeconomic status (SES) and sensation seeking on the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6ab859c4005e5e6b27c5a9a1ea7dcd54
https://doi.org/10.1108/ejm-04-2020-0308
https://doi.org/10.1108/ejm-04-2020-0308
Autor:
Seongsoo Jang, Marilyn Giroux, Seongseop (Sam) Kim, Yung Kyun Choi, Hector Gonzalez-Jimenez, Jungkeun Kim, Jooyoung Park, Jae-Eun Kim, Jacob C. Lee
Publikováno v:
Australasian Marketing Journal. 31:60-70
This article investigates the role of diverse nudging communication strategies on perceived threat and stockpiling intention. Across three studies, the authors examined the various effects of “nudging” on consumer behavior. Study 1 demonstrates t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a503ee10b83d73c2e7ecca82e1eef196
https://doi.org/10.1177/18393349211028670
https://doi.org/10.1177/18393349211028670
Publikováno v:
Journal of Travel Research. 61:1187-1200
The present research investigates a novel relationship between travelers’ childhood socioeconomic status (SES) and travel decision-making. We theorize that travelers from lower childhood SES or resource-scarce/unpredictable environments are more li
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ebe9f104b8535fb657f4a938162c09b0
https://doi.org/10.1177/00472875211024738
https://doi.org/10.1177/00472875211024738
Publikováno v:
Understanding Sport Organizations. :173-186
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b74586e3c3e0b289c6c637d91b69e938
https://doi.org/10.5040/9781718214132.ch-009
https://doi.org/10.5040/9781718214132.ch-009
When making travel decisions, consumers are frequently exposed to a multitude of options, including differing price levels for the same product or service across a range of online travel agencies. The current research investigates how the magnitude o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::43e312eb90e6bcdf8d85df19a5f2fd7a
https://hdl.handle.net/10453/163813
https://hdl.handle.net/10453/163813
Autor:
Seongsoo Jang, Jae-Eun Kim, Jacob C. Lee, Jooyoung Park, Hector Gonzalez-Jimenez, Seongseop (Sam) Kim, Yung Kyun Choi, Marilyn Giroux, Jungkeun Kim
Publikováno v:
Journal of Advertising
Prior research in behavioral economics has examined the effects of nudging and the diverse aspects of choice on individuals’ decisions and behaviors. Based on this premise, the current research offers a novel and timely view by examining how commun
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d4e851ab0e1a52be45f03e2afc8c9baf
https://doi.org/10.1080/00913367.2020.1806154
https://doi.org/10.1080/00913367.2020.1806154
Autor:
Jungkeun Kim, Seongseop (Sam) Kim, Marilyn Giroux, Jooyoung Park, Sheau Fen Yap, Jae-Eun Kim, Frank Badu-Baiden
Publikováno v:
Tourism Analysis.
The COVID-19 pandemic has devastated the ecosystem of tourism businesses. This study aimed to assess the effect of the pandemic on consumers’ intentions to choose sharing economy products and services. A series of five experimental designs was cond
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b95c08004ed67db180225988c9f7185d
https://doi.org/10.3727/108354222x16534530194831
https://doi.org/10.3727/108354222x16534530194831
Autor:
Marilyn Giroux, Seongsoo Jang, Jooyoung Park, Jacob C. Lee, Hector Gonzalez-Jimenez, Jae-Eun Kim, Jungkeun Kim, Yung Kyun Choi, Seongseop (Sam) Kim
Publikováno v:
Journal of Retailing and Consumer Services
Graphical abstract Image 1
Highlights • The information presented and the design of health campaigns significantly influence perceived threats and irrational behaviors such as stockpiling intentions. • Childhood socioeconomic status of indiv
Highlights • The information presented and the design of health campaigns significantly influence perceived threats and irrational behaviors such as stockpiling intentions. • Childhood socioeconomic status of indiv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f53cce8ef4c09bf01f3a707c65d417c6