Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Mariia Bordian"'
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 2, Pp 1599-1615 (2024)
The study intends to identify and analyze different consumer segments. For this purpose, we examine why customers turn to electronic word-of-mouth (eWOM) before making a purchase and how they perceive a hotel’s information and communication technol
Externí odkaz:
https://doaj.org/article/623db12baee64b83ab55f50b28136906
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 22, Iss 1, Pp 7-20 (2022)
The growing need to increase the effectiveness of the hotel sector communication drives to investigate the ways on how to intensify this communication effects. IMC approach based on sustainability starts to be increasingly important among other alter
Externí odkaz:
https://doaj.org/article/1c836fe2fa4e4fd5bd66d89471f8b1f1
Publikováno v:
Journal of Services Marketing. 37:155-167
Purpose The service industry has been facing many challenges connected to sustainable practices and how they affect final consumers. This paper aims to explore the impact of value co-creation (VCC) on customer-based brand equity and satisfaction, the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e15ffa3ce809f42d88adde54681dc08
https://doi.org/10.1108/jsm-06-2021-0234
https://doi.org/10.1108/jsm-06-2021-0234
Autor:
Antonio Marín García, Irene Gil-Saura, Mª Eugenia Ruiz-Molina, Mariia Bordian, Roberto Gil Saura
Publikováno v:
ICERI2022 Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a87226245d40e933b0f084245bd51666
https://doi.org/10.21125/iceri.2022.1745
https://doi.org/10.21125/iceri.2022.1745
Autor:
Antonio Marín García, Irene Gil-Saura, Mª Eugenia Ruiz-Molina, Roberto Gil Saura, Mariia Bordian
Publikováno v:
ICERI2022 Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a572d5c27b8ec89cf0a7bd4001146f0
https://doi.org/10.21125/iceri.2022.1746
https://doi.org/10.21125/iceri.2022.1746
Autor:
Antonio Marín García, Irene Gil Saura, M. Eugenia Ruiz Molina, Mariia Bordian, Roberto Gil Saura
Publikováno v:
EDULEARN Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::501b83bfee6068f0650edf75c4be78da
https://doi.org/10.21125/edulearn.2022.0910
https://doi.org/10.21125/edulearn.2022.0910
Autor:
Antonio Marín García, Irene Gil Saura, M. Eugenia Ruiz Molina, Roberto Gil Saura, Mariia Bordian
Publikováno v:
EDULEARN Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b05202f2e9deca546bdb89bdf1c7138b
https://doi.org/10.21125/edulearn.2022.0908
https://doi.org/10.21125/edulearn.2022.0908
Publikováno v:
Revista Perspectiva Empresarial. 8:55-70
Objetivo. Examinar la influencia de la comunicación integrada de marketing para la sostenibilidad en la cocreación de valor y en el valor de marca de hotel a la luz del papel mediador que esta pudiera desempeñar. Además se observó cómo el conoc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8795e3773a367af1e278b903cbf47004
https://doi.org/10.16967/23898186.685
https://doi.org/10.16967/23898186.685
Autor:
Antonio Marín García, Irene Gil-Saura, Maria Eugenia Ruiz-Molina, Roberto Gil Saura, Mariia Bordian
Publikováno v:
INTED2022 Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a3c5608ed86a5113ebfdfe004922c963
https://doi.org/10.21125/inted.2022.0391
https://doi.org/10.21125/inted.2022.0391
Autor:
Antonio Marín García, Irene Gil-Saura, Maria Eugenia Ruiz-Molina, Mariia Bordian, Roberto Gil-Saura
Publikováno v:
INTED2022 Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b5a4e9dead644480d1e3223a93d94b19
https://doi.org/10.21125/inted.2022.0390
https://doi.org/10.21125/inted.2022.0390