Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Marieke de Mooij"'
Autor:
Marieke de Mooij
Publikováno v:
International Marketing Review, 2015, Vol. 32, Issue 6, pp. 646-662.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-12-2014-0376
Autor:
Marieke de Mooij
Publikováno v:
International Marketing Review. 36:581-586
Purpose The purpose of this paper is to respond to the essay by Cleveland and Bartsch in this issue. The paper also aims to counter argue the various drivers of global consumer culture (GCC). Design/methodology/approach Based on many findings from th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e2b74992ece88242cbb94d7b9cae2e4
https://doi.org/10.1108/imr-11-2018-0314
https://doi.org/10.1108/imr-11-2018-0314
Autor:
Marieke de-Mooij
Publikováno v:
Communication & Society (Formerly Comunicación y Sociedad), Vol 15, Iss 1, Pp 40-67 (2002)
Uno de los aspectos de la globalización es la convergencia de las rentas, de los medios y de la tecnología de los países. Muchos autores esperan que esta convergencia lleve a un comportamiento homogéneo entre los consumidores. Cada vez se cuestio
Externí odkaz:
https://doaj.org/article/d75a10e65466472da39588d0c91c7a66
Autor:
Marieke de Mooij
Publikováno v:
International Marketing Review. 34:444-456
PurposeThe purpose of this paper is to find consumption-related similarities and differences between the three major dimensional models of national culture, to help researchers select specific models or dimensions for their cross-cultural studies.Des
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb49a8dc1a4adbab7234fa96a765fdbf
https://doi.org/10.1108/imr-02-2016-0047
https://doi.org/10.1108/imr-02-2016-0047
Autor:
Jake Beniflah, Marieke de Mooij
Publikováno v:
Journal of International Consumer Marketing. 29:2-10
This study examined the differences in cultural values of ethnic groups within one nation following Hofstede's methodology. The key finding points to the convergence of cultural values of ethnic groups in the United States—with different degrees of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f93f684c31ea97354f2ffa6860e154e3
https://doi.org/10.1080/08961530.2016.1227758
https://doi.org/10.1080/08961530.2016.1227758
Autor:
Kendall Goodrich, Marieke de Mooij
Publikováno v:
Journal of Marketing Communications. 20:103-116
Traditional word of mouth (WOM) involves personal communications among family, friends, and others. Today, social media sites like Facebook offer the possibility of electronic word of mouth (eWOM), a mediated form of WOM. Little is known about the be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eb3f7220fa60a3164aedc92377fb6c79
https://doi.org/10.1080/13527266.2013.797773
https://doi.org/10.1080/13527266.2013.797773
Autor:
Marieke de Mooij
Publikováno v:
International Marketing Review. 30:253-261
Purpose – The purpose of this paper is to respond to the article by Brewer and Venaik (IMR Design/methodology/approach – Based on experience in the study of consumer behavior, a critical analysis of applications of dimensional models of national
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6dbd8b1bcf5abca375856e774353b2f
https://doi.org/10.1108/02651331311321990
https://doi.org/10.1108/02651331311321990
Autor:
Marieke de Mooij
Publikováno v:
IESE Insight. :23-30
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e40e287cac973faa2088e8c5659f538
https://doi.org/10.15581/002.art-1787
https://doi.org/10.15581/002.art-1787
Autor:
Marieke de Mooij, Geert Hofstede
Publikováno v:
International Journal of Advertising. 29:85-110
Recent years have seen increasing interest in the consequences of culture for global marketing and advertising. Many recent studies point at the necessity of adapting branding and advertising strategies to the culture of the consumer. In order to und
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6764e46da45112eb3555bfcf2972dcc0
https://doi.org/10.2501/s026504870920104x
https://doi.org/10.2501/s026504870920104x
Autor:
Marieke de Mooij
This book is unique in the sense that it offers a comprehensive review and analysis of human communication and mediated communication around the world. This is one of the first attempts to do so in a systematic, comprehensive way. It challenges the a
