Výsledky vyhledávání - "Marie-Claire Wilhelm"

Akademický článek

Unveiling Consumer Preferences and Intentions for Cocreated Features of a Combined Diet and Physical Activity App: Cross-Sectional Study in 4 European Countries

Autor: Bahram Mahmoodi Kahriz, Sarah Snuggs, Anumeha Sah, Sophie Clot, Daniel Lamport, Joseph Forrest, Agnes Helme-Guizon, Marie-Claire Wilhelm, Cindy Caldara, Camille Valentine Anin, Julia Vogt

Publikováno v: JMIR Human Factors, Vol 10, p e44993 (2023)

BackgroundNumerous mobile health apps are marketed globally, and these have specific features including physical activity tracking, motivational feedback, and recipe provision. It is important to understand which features individuals prefer and wheth

Externí odkaz: https://doaj.org/article/f4853e55dc534bef9ae2df7119b94a88

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Akademický článek

Behavior of nurses and nurse aides toward influenza vaccine: the impact of the perception of occupational working conditions

Autor: Alexandre Mignot, Marie-Claire Wilhelm, Annick Valette, Marie-Laure Gavard-Perret, Emmanuel Abord-De-Chatillon, Olivier Epaulard

Publikováno v: Human Vaccines & Immunotherapeutics, Vol 16, Iss 5, Pp 1125-1131 (2020)

Although influenza vaccination of hospital healthcare workers (HCWs) has been associated with a reduction in patient mortality and morbidity, HCW vaccine coverage is low in France. Previous studies identified the role of perceptions of vaccine effica

Externí odkaz: https://doaj.org/article/eb410f65f6df45e7a6fb968be179663a

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What Do Consumers Expect from a Health App Combining Diet and Physical Activity Advice? Preferences and Behavioural Intentions Towards Co-Created App Features from Four European Countries (Preprint)

Autor: Bahram Mahmoodi Kahriz, Sarah Snuggs, Anumeha Sah, Sophie Clot, Daniel Lamport, Joseph Forrest, Agnes Helme-Guizon, Marie-Claire Wilhelm, Cindy Caldara, Camille Anin, Julia Vogt

BACKGROUND Numerous mobile health apps are marketed globally with specific features including physical activity tracking, motivational feedback and recipe provision. It is important to understand which features individuals prefer and whether these pr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fb33d951d853dca12e0dcc6d75a3921c
https://doi.org/10.2196/preprints.44993

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Chapitre 5. La réactance psychologique en communication de santé : facteur explicatif majeur de la difficulté à persuader

Autor: Marie-Claire Wilhelm, Marie-Laure Gavard-Perret

Publikováno v: Marketing social et nudge ISBN: 9782376875482

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::046eaea15e9c34cae1afa84333fa6861
https://doi.org/10.3917/ems.gallo.2022.01.0075

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Les effets des caractéristiques des cadeaux promotionnels, offerts par les entreprises du médicament, sur les prescriptions des médecins : Le rôle médiateur de la réactance situationnelle

Autor: Youssef Gemayel, Marie-Laure Gavard-Perret, Marie-Claire Wilhelm

Publikováno v: Décisions Marketing. 96:125-140

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6d035223531b7ee742befda4ee10311a
https://doi.org/10.7193/dm.096.125.140

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Behavior of nurses and nurse aides toward influenza vaccine: the impact of the perception of occupational working conditions

Autor: Emmanuel Abord-De-Chatillon, Olivier Epaulard, Marie-Claire Wilhelm, Marie-Laure Gavard-Perret, Alexandre Mignot, Annick Valette

Publikováno v: Human Vaccines & Immunotherapeutics
Human Vaccines & Immunotherapeutics, Taylor & Francis, 2020, 16 (5), pp.1125-1131. ⟨10.1080/21645515.2019.1694328⟩
Hum Vaccin Immunother

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5ee9b618fff3c2c655dfddf47f107b2a
https://hal.archives-ouvertes.fr/hal-03146568

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L’influence de la forme donnée à un test de concept sur son attractivité – explication par l’imagerie mentale

Autor: Marie-Laure Gavard-Perret, Marie-Claire WILHELM, Cyrielle Vellera

Publikováno v: 32 ème Congrès de l’Association Française du Marketing (AFM)
32 ème Congrès de l’Association Française du Marketing (AFM), May 2016, Lyon, France
HAL

International audience

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::251eebe7f19dadb2cd030ac606fdb7d0
https://halshs.archives-ouvertes.fr/halshs-01407454

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Understanding the fear appeal mechanism and the mediating role of situational reactance in anorexia preventive campaign

Autor: Marie-Claire WILHELM

Publikováno v: Psychologie. Université de Grenoble, 2014. Français. ⟨NNT : 2014GRENG009⟩
HAL

Anorexia prevention or more widely disorder eating behavior, has a strong social and societal interest. It also presents an academic interest, since this context is under-represented in research. Existing anorexia prevention campaigns use the strateg

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::49baa0b4a0d162729b721d1b85fba23c
https://tel.archives-ouvertes.fr/tel-01127054/document

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