Zobrazeno 1 - 10
of 67
pro vyhledávání: '"Marie-Christin Papen"'
Publikováno v:
Journal of Relationship Marketing. 22:29-61
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0cd6cf9a0dcffa3174b6fbe1c4020cc9
https://doi.org/10.1080/15332667.2022.2132105
https://doi.org/10.1080/15332667.2022.2132105
Publikováno v:
Journal of Hospitality & Tourism Research. 44:403-425
Marketing research shows that customer relationship management can reduce consequences of service failures. The question is how long a former customer engagement can still have an effect on a current critical incident. In extreme cases, this means wh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::41a08833ad7edc9c0a0b4cdbc30602e4
https://doi.org/10.1177/1096348019896086
https://doi.org/10.1177/1096348019896086
Publikováno v:
Forum Dienstleistungsmanagement ISBN: 9783658373436
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c9a3141ff2d57b548a1ea97ac15d3c23
https://doi.org/10.1007/978-3-658-37344-3_8
https://doi.org/10.1007/978-3-658-37344-3_8
Publikováno v:
SSRN Electronic Journal.
Marketing research shows that good customer relationship management can reduce the consequences of service failures. The question is how long a former customer engagement can still have an effect on a current critical incident. In extreme cases, this
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2090bce01749abca6b70b4f0522be6d0
https://doi.org/10.2139/ssrn.3806213
https://doi.org/10.2139/ssrn.3806213
Publikováno v:
Journal of Service Management Research. 3:195-208
For companies, complaints are a valuable customer reaction to dissatisfaction. They enable the company to respond to customer issues to prevent them from changing supplier or spreading negative word-of-mouth communication. Previous research identifie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::841633594bdda4e69196976ac8ec4fe3
https://doi.org/10.15358/2511-8676-2019-4-195
https://doi.org/10.15358/2511-8676-2019-4-195
Publikováno v:
Journal of Relationship Marketing. 17:292-310
Relationship marketing has become an important part of today’s economic research and practice that complements the traditional marketing approach. With regard to building a reliable theoretical fou...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e59608cf116d89a6b569a95b08f0168
https://doi.org/10.1080/15332667.2018.1534061
https://doi.org/10.1080/15332667.2018.1534061
Publikováno v:
Review of Managerial Science. 15:1127-1128
The article ‘The effect of stress on customer perception of the frontline employee: an experimental study’, written by Marie-Christin Papen, Thomas Niemand, Florian U. Siems, Sascha Kraus, was originally published electronically on the publisher
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9e9988b639be451f5160cd50b978da25
https://doi.org/10.1007/s11846-019-00348-1
https://doi.org/10.1007/s11846-019-00348-1
Publikováno v:
Review of Managerial Science. 13:725-747
This article examines positive effects of customer stress drawn upon the theory of excitation transfer. Contrary to previous marketing and management literature, the present study focuses on positive outcomes of stress based on a study by Dutton and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b20e9203933b8a9ced22999a1fef94de
https://doi.org/10.1007/s11846-017-0258-8
https://doi.org/10.1007/s11846-017-0258-8
Publikováno v:
Werbung für alle Sinne ISBN: 9783658251284
Die Analyse von olfaktorischen Reizen aus Kundensicht stellt seit vielen Jahren einen Teilaspekt zur Schaffung informatorischer Grundlagen fur Marketingentscheidungen dar. Bisherige Untersuchungen beziehen sich jedoch insbesondere auf klassische Mark
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c63f63bbcc21877182834380910a26b3
https://doi.org/10.1007/978-3-658-25129-1_8
https://doi.org/10.1007/978-3-658-25129-1_8
Autor:
Marie-Christin Papen, Tobias Günther, Josephine Dölz, Sebastian Lorenz, Marie-Sophie Schönitz, Florian U. Siems, Inga-Lisa Hilgers
Publikováno v:
Digitalisierung und Kommunikation ISBN: 9783658261122
An der TU Dresden startete im Herbst 2016 ein Forschungsprojekt zur Entwicklung eines digitalen Assistenzsystems (‚Smarte Werkbank’), gefordert durch den Europaischen Sozialfonds und die Sachsische Aufbaubank. Ziel des Projektes ist es, ein Syste
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0172589d0aae85a9b3b45f4cc6f3b72c
https://doi.org/10.1007/978-3-658-26113-9_22
https://doi.org/10.1007/978-3-658-26113-9_22