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of 7
pro vyhledávání: '"Marie Grusell"'
Autor:
Marie Grusell, Lars Nord
Publikováno v:
Central European Journal of Communication. 12:282-298
Televised political advertising appears in very different national political communication contexts. Sweden is an interesting case study. For many years, political ads on TV were not allowed at all. However, with the transition from analog to digital
Autor:
Lars Nord, Marie Grusell
The visual components of political communication are closely related tothe ongoing personalization of politics. Not only do the media focus theirstories on candidates and leaders, but also the parties’own work with theelectoral campaigns and politi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3fd8e9cf027114205be755160eb83675
http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-40455
http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-40455
Autor:
Marie Grusell, Lars Nord
Publikováno v:
Journal of Political Marketing. 19:258-278
Professionalization and digitalization are two distinctive features of election campaigns in the twenty-first century. Are existing campaign structures and strategies reinforced by the implementation of new technology, or does this technology radical
Autor:
Rosa Berganza, Gilg U. H. Seeber, Ralph Negrine, C.H. de Vreese, Vaclav Stetka, Silke Adam, Carlos Jalali, Jolán Róka, Lilia Raycheva, Michaela Maier, Andreas R.T. Schuck, Bogusława Dobek-Ostrowska, Marie Grusell
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::22840ee2fba4372071d9286ed56b2eef
https://doi.org/10.4324/9781315601144-14
https://doi.org/10.4324/9781315601144-14
Autor:
Marie Grusell
Publikováno v:
Journal of Media Business Studies. 4:87-101
This article examines the Swedish population’s perceptions of advertising in a media context. Preliminary findings show a complex picture of the relationship with advertising. A person is more positive to advertising, when the ad is consumed as a p
Autor:
Lars Nord, Marie Grusell
Publikováno v:
Public Communication Review; Vol 2 No 2 (2012)
Digital media in general, and social media in particular, are a distinctive feature of contemporary election campaign strategies. This article adds to the on going discussion of the political power of social media by exploring political party strateg
Autor:
Marie Grusell, Lars Nord
How does the public perceive televised political advertising when it is introduced as a completely new element of campaign communications? The European Parliamentary Elections in 2009 may be characterized as the first campaign where such advertising
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8b4c4010f9e5534ef4459050c8a3cf09
http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-12288
http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-12288