Conversations about conducting marketing research in mental health

Autor: Jane E. Machin, Teri Brister, Robert M. Bossarte, Jenna Drenten, Ronald Paul Hill, Deborah L. Holland, Maria Martik, Mark Mulder, Madhubalan Viswanathan, Marie A. Yeh, Ann M. Mirabito, Justine Rapp Farrell, Elizabeth Crosby, Natalie Ross Adkins

Publikováno v: Journal of Consumer Marketing. 39:569-578

Purpose The purpose of this paper is to inspire research at the intersection of marketing and mental health. Marketing academics have much to offer – and much to learn from – research on consumer mental health. However, the context, terminology a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1d1b57e1edfd2ff58a4763a879ce3b58
https://doi.org/10.1108/jcm-02-2022-5212

An investigation of age and gender differences in children’s preferences underlying choice

Autor: Marie A. Yeh, Robert D. Jewell, César Zamudio

Publikováno v: Young Consumers. 20:14-28

PurposeThis study aims to investigate age and gender differences in young consumers’ attribute preferences that underlie their choice decisions. This research proposes and finds that attribute preferences are moderated by age but not gender. Unders

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d6e5ffede29c000461244e3420674d7a
https://doi.org/10.1108/yc-02-2018-00781

The Myth/Fact Message Frame and Persuasion in Advertising: Enhancing Attitudes Toward the Mentally Ill

Autor: Marie A. Yeh, Robert D. Jewell

Publikováno v: Journal of Advertising. 44:161-172

This article examines the information processing implications of the myth/fact message frame (MFMF), where a widely held yet incorrect belief (i.e., a myth) is stated then countered with a correcting fact. We demonstrate in two studies that recipient

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::293c7f308904868ebb68f0c9dcc324b2
https://doi.org/10.1080/00913367.2015.1018466

The stigma turbine : a theoretical framework for conceptualizing and contextualizing marketplace stigma

Autor: Kevin D. Thomas, Marie A. Yeh, Nada Sayarh, Natalie Ross Adkins, Jane E. Machin, Cassandra Davis, Cele C. Otnes, Edna G. Ndichu, Jess Matias, Chris Pullig, Susan Dunnett, Natalie A. Mitchell, Johanna Franziska Gollnhofer, Kathy Hamilton, Sunaina Velagaleti, Elizabeth Crosby, David B. Wooten, Ann M. Mirabito, Aditi Grover

Publikováno v: Miraboto, A M, Otnes, C C, Crosby, E, Wooten, D, Machin, J E, Pullig, C, Adkins, N R, Dunnett, S, Hamilton, K, Thomas, K D, Yeh, M A, Davis, C, Gollnhofer, J, Grover, A, Matias, J, Mitchell, N A, Ndichu, E G, Sayarh, N & Velagaleti, S 2016, ' The Stigma Turbine : A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma ', Journal of Public Policy & Marketing, vol. 35, no. 2, pp. 170-184 . https://doi.org/10.1509/jppm.15.145
Mirabito, A M, Otnes, C C, Crosby, E, Wooten, D B, Machin, J, Pullig, C, Ross Adkins, N, Dunnett, S, Hamilton, K, Thomas, K D, Yeh, M, Davis, C, Gollnhofer, J F, Grover, A, Matias, J, Mitchell, N A, Ndichu, E G, Sayarh, N & Velagaleti, S 2016, ' The stigma turbine : A theoretical framework for conceptualizing and contextualizing marketplace stigma ', Journal of Public Policy and Marketing, vol. 35, no. 2, pp. 170-184 . https://doi.org/10.1509/jppm.15.145

Stigmas, or discredited personal attributes, emanate from social perceptions of physical characteristics, aspects of character, and “tribal” associations (e.g., race; Goffman 1963 ). Extant research has emphasized the perspective of the stigma ta

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7d7c0b2558ea5416014c15194336e09e
https://strathprints.strath.ac.uk/57128/8/Mirabito_etal_JPPM_2016_framework_for_conceptualizing_and_contextualizing_marketplace_stigma.pdf

The Temporal, Aspectual, and Modal Systems of Some Formosan Languages: A Typological Perspective

Autor: Lillian M. Huang, Anna H. Chang, Joy J. Wu, Marie M. Yeh, Elizabeth Zeitoun

Publikováno v: Oceanic Linguistics. 35:21

Les As. examinent la maniere dont la voix (ou le focus), le temps, l'aspect et la modalite interagissent entre eux, et la maniere dont ils sont exprimes dans 9 langues formosanes : amis, atayal (wulai et mayrinax), bunun, paiwan, rukai, saisiyat et t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e38d0f079d934d42657a1ce823f451ba
https://doi.org/10.2307/3623029