Zobrazeno 1 - 10
of 59
pro vyhledávání: '"Maribel Carvalho Suarez"'
Publikováno v:
Cadernos EBAPE.BR, Vol 20, Iss 3, Pp 339-351 (2022)
Abstract Despite the interest in the role of consumption in the bereavement process, the concept of consumer grief and the process consumers experience when grieving remain undertheorized. This article aims to conceptualize consumer grief considering
Externí odkaz:
https://doaj.org/article/82276a7d487441ea8904ec1e17a103a6
Publikováno v:
RAC: Revista de Administração Contemporânea, Vol 27, Iss 3, Pp e230021-e230021 (2023)
Objective: the paper introduces a framework for conducting interpretive research using deep learning algorithms that blur the boundaries between qualitative and quantitative approaches. The work evidences how research might benefit from an integrated
Externí odkaz:
https://doaj.org/article/2fcb30eec098485b896580bf7bf2c71a
Autor:
Camila Braga Soares Pinto, Ana Paula Celso de Miranda, Maribel Carvalho Suarez, Leandro Pinheiro Chevitarese
Publikováno v:
ModaPalavra e-periódico, Vol 16, Iss 38 (2023)
Este estudo explora a alteridade das coisas e o sublime (HAN, 2019b) para apresentar o conceito de marca de moda sublime expandindo a conceptualização de moda autoral. A partir do caso Ronaldo Fraga, busca-se entender como a sociomaterialidade se
Externí odkaz:
https://doaj.org/article/d2f68e96e47f4b26949dde9c80108288
Publikováno v:
Cadernos EBAPE.BR, Vol 19, Iss 3, Pp 524-537 (2021)
Resumo A nostalgia é um poderoso recurso de Marketing e vem apresentando novas formas e dinâmicas no cenário contemporâneo que desafiam suas interpretações clássicas. Considerando que o próprio entendimento do fenômeno do consumo vem sendo r
Externí odkaz:
https://doaj.org/article/f71930075da6433bbfd018029263c86c
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 59, Iss 3, Pp 170-182 (2019)
This study investigates the discourse regarding the use of ad blockers. Three themes emerged regarding this technology based on in-depth interviews with consumers who had activated ad blockers: 1) utonomy and control over advertising influence; 2) In
Externí odkaz:
https://doaj.org/article/b149e8cdbef94f85bdd06fbebc330a04
Publikováno v:
BAR: Brazilian Administration Review, Vol 16, Iss 3, p e180069 (2019)
Brazilian researchers have been encouraged to internationalize their research, expanding their insertions into high impact international journals. This task in turn demands thinking outside the commonly used Eurocentric prism. How can Brazilian schol
Externí odkaz:
https://doaj.org/article/4e3a256fedc148d3afd9a261a33d31c9
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 59, Iss 3 (2019)
A presente pesquisa investiga os discursos em torno do uso dos ad blockers. A partir de entrevistas em profundidade com consumidores que ativaram bloqueadores, três discursos emergiram em torno dessa tecnologia: 1) autonomia e controle dos efeitos d
Externí odkaz:
https://doaj.org/article/3c74d39a6f7c41819a5a75d6a5721c3e
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 56, Iss 3, Pp 353-359 (2016)
presentation and discussion of the frontiers established by the Consumer Culture Theory by way of reflection on the state of the art and issues that are central to this approach, like the object of their study, assumptions, concepts and methods.
Externí odkaz:
https://doaj.org/article/7015543a4859494790818e8dd1a4dea2
Autor:
Filipe Diniz, Maribel Carvalho Suarez
Publikováno v:
BAR: Brazilian Administration Review, Vol 15, Iss 1, p e170061 (2018)
Although we know a lot about how brand meanings are created and perpetuated in relation to and through cultural discourses, remarkably little work has been done in the marketing field to develop a better comprehension as to how brand meanings are e
Externí odkaz:
https://doaj.org/article/18b6c02bdbdc4310bdf0ee70c62dc920
Autor:
Maribel Carvalho Suarez, Flavia Luzia Oliveira da Cunha Galindo, Vaclav Soukup Filho, Rafael Machado
Publikováno v:
RAC: Revista de Administração Contemporânea, Vol 19, Iss 2nd Special, Pp 117-136 (2015)
This article presents an investigation of the building process of an online brand-associated community. It uses netnographic methods to investigate an automotive community, created months before a new model was actually launched. The study highligh
Externí odkaz:
https://doaj.org/article/353c9f6711014d53b09209e97901ece6