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pro vyhledávání: '"Mariana Sobral Ferreira"'
Autor:
Mariana Sobral Ferreira, João Antão, Ruben Pereira, Isaias Scalabrin Bianchi, Nataliya Tovma, Nursultan Shurenov
Publikováno v:
Journal of Open Innovation: Technology, Market and Complexity, Vol 9, Iss 2, Pp 100076- (2023)
Despite the growth in CRM installations, e-CRM projects still have a significant failure rate, even after substantial investments in CRM technology. High rates of failure mean that the current requirements for developing and designing CRM need to be
Externí odkaz:
https://doaj.org/article/b2cd82d3e1574c7b945eafa01c371535
