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Publikováno v:
Jurnal Bisnis dan Manajemen, Vol 9, Iss 1, Pp 44-54 (2022)
Testimonials are one of the marketing tools that can have a big impact on consumers. Testimony is a form of electronic word of mouth (E-wom) where the information contained in E-wom will be very important as a reference for consumers when they want t
Externí odkaz:
https://doaj.org/article/9f2e48d3cb814731998e2c9d58ab1e95