Zobrazeno 1 - 10 of 22 pro vyhledávání: '"Mariana Bassi Sutter"'
1
Akademický článek
The corporate branding in international operations
Autor: Juliana Rodrigues, Bruno Giovanni Mazzola, Mariana Bassi Sutter, Ney Nakazato Miyahira, Maria Tereza Leme Fleury
Publikováno v: Internext: Revista Eletrônica de Negócios Internacionais, Vol 12, Iss 1, Pp 1-15 (2017)
Corporate branding is increasingly gaining relevance in companies’ internationalization; however, few studies directly address the influence and use of corporate branding in processes of internationalization. This study examines these topics and sh
Externí odkaz: https://doaj.org/article/c4b4b915ef65406faa4124f7365deca3
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2
Akademický článek
Country of origin image attributes as a source of competitive advantage: study in international brazilian fashion industry
Autor: Mariana Bassi Sutter, Edison Fernandes Polo, Maria Laura Ferranty Maclennan
Publikováno v: Internext: Revista Eletrônica de Negócios Internacionais, Vol 9, Iss 2, Pp 75-93 (2014)
The study sought to understand which attributes of the country of origin image are source of international competitive advantage in the context of Brazilian fashion. From the theoretical framework related to competitive advantage, country of origin i
Externí odkaz: https://doaj.org/article/0f6a4fae96b645948a44bbbf18429f92
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3
Akademický článek
Environmental Monitoring in the Small Business: A Case Study on this Process in a Company of the Real Estate Sector
Autor: Mariana Bassi Sutter, Letícia Foerster, Patrícia Viveiros de Castro Krakauer, Edison Fernandes Polo, Martinho Isnard Ribeiro de Almeida
Publikováno v: Future Studies Research Journal: Trends and Strategies, Vol 5, Iss 2, Pp 187-220 (2013)
It is observed a gap in the literature regard to studies related to strategic planning in small businesses, specifically related to environmental monitoring. As a result of this gap, this study aimed to understand how a small real estate company moni
Externí odkaz: https://doaj.org/article/0051f23602c5455ba07d131f673cb57e
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4
Akademický článek
Brazilianness: a Look at the Multiple Faces of the Brazilian National Identity
Autor: Mariana Bassi Sutter, Maria Laura Ferranty Mac Lennan, Gabriela Pelegrini Tiscoski, Edison Fernandes Polo
Publikováno v: Future Studies Research Journal: Trends and Strategies, Vol 7, Iss 1 (2015)
Over the past few years, Brazil has been gaining visibility internationally due to its increasing role in the global context. This leads to the interest, from society and academics, to better acknowledge the elements that characterize Brazilian cultu
Externí odkaz: https://doaj.org/article/59e17efad7094744af289900d606abbd
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5
Akademický článek
ESTUDO SOBRE A UTILIZAÇÃO DE ATRIBUTOS DA IDENTIDADE CULTURAL BRASILEIRA COMO FONTE DE VANTAGEM COMPETITIVA NO SEGMENTO DE MODA
Autor: Mariana Bassi Sutter, Simone Ruchdi Barakat, Silvye Ane Massaini, Maria Cecilia Porto, Bernadete De Lourdes Marinho
Publikováno v: Revista Administração em Diálogo, Vol 16, Iss 1 (2015)
Este estudo procurou investigar se a Brasilidade na moda representa fonte de vantagem competitiva no segmento de moda. Buscou-se também, verificar se o consumidor consegue identificar e hierarquizar os atributos da Brasilidade na moda. Levantou-se o
Externí odkaz: https://doaj.org/article/25863afa31384f1998984f26f524ec85
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6
Dissertation/ Thesis
Desenvolvimento e validação de escala da importância da imagem do país de origem (COI) como recurso na estratégia
Autor: Mariana Bassi Sutter
Publikováno v: Biblioteca Digital de Teses e Dissertações da USPUniversidade de São PauloUSP.
A área de estratégia, por meio da teoria baseada em recursos (RBT), desenvolve estudos que procuram compreender as características, recursos, capacidades e processos que levam algumas empresas, na mesma indústria, a terem um desempenho melhor que
Externí odkaz: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-22112016-112304/
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7
Dissertation/ Thesis
A imagem do país de origem como fonte de vantagem competitiva no mercado internacional: um estudo exploratório no segmento da moda brasileira
Autor: Mariana Bassi Sutter
Publikováno v: Biblioteca Digital de Teses e Dissertações da USPUniversidade de São PauloUSP.
O estudo relaciona dois temas relevantes e atuais: a imagem do país de origem e fontes de vantagens competitivas. O Brasil passa por um momento de destaque no âmbito internacional pelo ganho de visibilidade que tem recebido em função da Copa do M
Externí odkaz: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-15032013-173518/
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8
The corporate branding in international operations
Autor: Maria Tereza Leme Fleury, Bruno Giovanni Mazzola, Ney Nakazato Miyahira, Juliana Rodrigues, Mariana Bassi Sutter
Publikováno v: Internext: Revista Eletrônica de Negócios Internacionais, Vol 12, Iss 1, Pp 1-15 (2017)
Redalyc
Internext-International Business and Management Review ; Vol. 12 No. 1 (2017): January/April; 1-15
Internext; v. 12 n. 1 (2017): Janeiro/Abril; 1-15
Internext-Review of International Business; v. 12, n. 1 (2017): Janeiro/Abril; 1-15
Internext; v. 12, n. 1 (2017): Janeiro/Abril; 1-15
Corporate branding is increasingly gaining relevance in companies’ internationalization; however, few studies directly address the influence and use of corporate branding in processes of internationalization. This study examines these topics and sh
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1fdb4c64a34b7175edbf46a880fcd0b0
https://internext.espm.br/internext/article/view/364
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9
Fashion and the Workplace: Considerations about the Attire’s Role in the Organisational Environment
Autor: Mariana Bassi Sutter
Publikováno v: Current Trends in Fashion Technology & Textile Engineering. 2
IntroductionFrom the earliest times, individuals have been concerned with covering its body. Whilst modesty was one motivation, other interpretations indicate that humans covered their bodies both to protect and to adorn themselves. For centuries, cl
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::31a22171050797c5448c0053cdd82ae1
https://doi.org/10.19080/ctftte.2018.02.555589
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10
Brazilianness: a Look at the Multiple Faces of the Brazilian National Identity
Autor: Edison Fernandes Polo, Maria Laura Ferranty Mac Lennan, Mariana Bassi Sutter, Gabriela Pelegrini Tiscoski
Publikováno v: Future Studies Research Journal: Trends and Strategies; Vol 7, No 1 (2015): Future Studies Research Journal; 155
Future Studies Research Journal: Trends and Strategies [FSRJ]; Vol 7, No 1 (2015): Future Studies Research Journal; 155
Future Studies Research Journal: Trends and Strategies, Vol 7, Iss 1 (2015)
Future Studies Research Journal: Trends and Strategies; Vol. 7 No. 1 (2015): Future Studies Research Journal; 155
Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 7 n. 1 (2015): Future Studies Research Journal; 155
Future Studies Research Journal: Trends and Strategies
Fundação Instituto de Administração (FIA)
instacron:FIA
Over the past few years, Brazil has been gaining visibility internationally due to its increasing role in the global context. This leads to the interest, from society and academics, to better acknowledge the elements that characterize Brazilian cultu
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cf8d0af98887f76239433fe5f8d4ae51
https://doi.org/10.7444/future.v7i1.191
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