Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Maria Veronica Amelia"'
Autor:
Clarissa Theadora, Maria Veronica Amelia, Garry Wei-Han Tan, Pei-San Lo, Keng-Boon Ooi, Yogesh Kumar Dwivedi
Purpose Given the acute competition between music-streaming platforms (MSPs), the purpose of this study is to identify the relational motivators of brand loyalty towards the MSP in terms of user-brand involvement, brand trust, brand engagement, brand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c0c07a26713275821f199abe11aebf78
https://cronfa.swan.ac.uk/Record/cronfa62016/Download/62016__25884__cfb3dd9558c349cf9d7a65b276dda91b.pdf
https://cronfa.swan.ac.uk/Record/cronfa62016/Download/62016__25884__cfb3dd9558c349cf9d7a65b276dda91b.pdf
