Zobrazeno 1 - 10 of 10 pro vyhledávání: '"Maria Teresa Maza"'
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Akademický článek
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3
Domestic clustered networks and internationalization of agrifood SMEs
Autor: Raul Serrano, Natalia Dejo‐Oricain, Juan Ferrer, Vicente Pinilla, Silvia Abella‐Garcés, Maria Teresa Maza
This paper examines how participating in domestic clustered networks in the agri-food industry affects the export status and export intensity of small and medium-sized enterprises (SMEs). The Uppsala internationalization process model has been revisi
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::abe74d3e6b5bb2d9a492fc4960c8b1a3
http://zaguan.unizar.es/record/119690
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4
Akademický článek
A strategy to increase lamb meat consumption from a relationship marketing perspective
Autor: María Teresa Maza, Keyla Alvarez, Pilar Uldemolins
Publikováno v: Economía Agraria y Recursos Naturales, Vol 24, Iss 1, Pp 29-56 (2024)
A group of restaurants created a club around a lamb meat product to improve its promotion and achieve customers’ commitment and satisfaction. The objective is to analyse the relationship between the restaurateurs and the final consumer (B2C). A str
Externí odkaz: https://doaj.org/article/7395aae135fc461192b4f75193dabade
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5
Akademický článek
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8
Akademický článek
The competitive advantage in business, capabilities and strategy. What general performance factors are found in the Spanish wine industry?
Autor: Juan Ramón Ferrer Lorenzo, María Teresa Maza Rubio, Silvia Abella Garcés
Publikováno v: Wine Economics and Policy, Vol 7, Iss 2, Pp 94-108 (2018)
The wine sector in Europe has undergone a major change of trend in recent years, especially in Spain. On the one hand, the surface area has been reduced, but the production has been maintained by restructurings and improvements made in exploitation t
Externí odkaz: https://doaj.org/article/aae96f138b804c4cb245d0b7a7262d56
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9
Akademický článek
An Exploratory Study of the Purchase and Consumption of Beef: Geographical and Cultural Differences between Spain and Brazil
Autor: Danielle Rodrigues Magalhaes, María Teresa Maza, Ivanor Nunes do Prado, Giovani Fiorentini, Jackeline Karsten Kirinus, María del Mar Campo
Publikováno v: Foods, Vol 11, Iss 1, p 129 (2022)
Beef consumption and production in Spain and Brazil are different with the consumption of beef in Brazil being three times higher than in Spain. In addition, there are variations in the economic value of production and in the traceability system. The
Externí odkaz: https://doaj.org/article/ad664f1c5c51463a9a4052b1bbdda408
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10
Akademický článek
Knowledge, Utility, and Preferences for Beef Label Traceability Information: A Cross-Cultural Market Analysis Comparing Spain and Brazil
Autor: Danielle Rodrigues Magalhaes, María del Mar Campo, María Teresa Maza
Publikováno v: Foods, Vol 10, Iss 2, p 232 (2021)
The consumer environment determines consumers’ buying behavior and product preferences, and understanding these factors allows businesses in the industry to identify market demands. In view of the different contexts, Spain and Brazil, there are dif
Externí odkaz: https://doaj.org/article/a9f9b7bd5ad3459bb79d78d5eff2f1d3
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