Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Maria Kostritsa"'
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 68, Iss 1, Pp 189-197 (2020)
To establish brand love as the strongest bond between consumer and brand is a valuable target: different approaches explaining the antecedents of brand love can be found in literature. Concerning the outcome, most authors conclude on some positive re
Externí odkaz:
https://doaj.org/article/dd247d463d0e4c7da319bc804ec93d3f
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 68, Iss 1, Pp 189-197 (2020)
To establish brand love as the strongest bond between consumer and brand is a valuable target: different approaches explaining the antecedents of brand love can be found in literature. Concerning the outcome, most authors conclude on some positive re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::eeb1ca5fc1452cbf7f22b0e758c301a0
https://doi.org/10.11118/actaun202068010189
https://doi.org/10.11118/actaun202068010189
Autor:
Maria Kostritsa, Inken Sittler
Publikováno v:
Management (Spletna izd.)
Management, Vol 12, Iss 4, Pp 333-353 (2017)
Management, Vol 12, Iss 4, Pp 333-353 (2017)
Existing literature stresses the importance of economic factors when aiming to increase voluntary tax compliance. However, emerging voices also point out to relevant social factors, but emphasize that more research needs to be carried out for their v
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b78bf468390d124f93238b7cf840965f
https://doi.org/10.26493/1854-4231.12.333-353
https://doi.org/10.26493/1854-4231.12.333-353