Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Maria Hasprova"'
Publikováno v:
IEEE Access, Vol 8, Pp 143066-143075 (2020)
The viewers' response to television advertising has changed dramatically over the past years. Search visibility of advertisers has become of paramount importance to ensure that communication messages are followed up appropriately, and that the specif
Externí odkaz:
https://doaj.org/article/facd891a1fe547ca87e3941f197f6a09
Publikováno v:
IEEE Access, Vol 8, Pp 143066-143075 (2020)
The viewers’ response to television advertising has changed dramatically over the past years. Search visibility of advertisers has become of paramount importance to ensure that communication messages are followed up appropriately, and that the spec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ec40244d6ebcf530ef4b22b0aea69672
https://hdl.handle.net/11541.2/144004
https://hdl.handle.net/11541.2/144004
Publikováno v:
DOKBAT 2019 - 15th International Bata Conference for Ph.D. Students and Young Researchers.
Managing knowledge and fostering a knowledge-sharing culture are essential in meeting the expectations of such diverse stakeholders as business owners, investors, current and prospective employees, business partners, customers, and the public. This p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a6efd4359c920659a1af188f22a9f337
https://hdl.handle.net/11541.2/134753
https://hdl.handle.net/11541.2/134753
Autor:
Maria Hasprova, Štefan Žák
Publikováno v:
SHS Web of Conferences, Vol 92, p 06043 (2021)
Research background: Opinion leaders have always influenced consumers’ decision-making process. At present, with the development of digital technologies and social networks, influencers have taken on the role of opinion leaders worldwide. Influence
Autor:
Stefan Zak, Maria Hasprova
Publikováno v:
SHS Web of Conferences, Vol 74, p 03014 (2020)
In the contemporary globalised markets opinion leaders play a vital role in the process of the purchasing decision-making of consumers. Thanks to their individual skills, specific knowledge or their personality, opinion leaders have a direct or indir