Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Maria E. Barua"'
Publikováno v:
Journal of Macromarketing. 34:160-170
Despite the success of recent poverty alleviation efforts, millions remain entrapped by abject poverty. While many of these efforts have resulted in vastly improved lives for individuals and their close relations, the benefits for the community, as a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::77477758cd2db924472df65cb1a7d6a3
https://doi.org/10.1177/0276146714522265
https://doi.org/10.1177/0276146714522265
Publikováno v:
International Marketing Review. 30:418-439
PurposePrevious research on global marketing has typically focussed on marketing strategies across national markets. Yet, the cross‐national mobility of individuals has increased heterogeneity within country markets. The purpose of this study is to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d80bd6a7231dcec67d1a5a9d3528ad47
https://doi.org/10.1108/imr-02-2012-0020
https://doi.org/10.1108/imr-02-2012-0020