E-PRODUCTOS Y VARIABLES COMPORTAMENTALES DETERMINANTES DE COMPRA EN EL MINORISTA VIRTUAL: UN ESTUDIO CON CONSUMIDORES BRASILEÑOS

Autor: Maria Carvalho Miranda, Cláudia, Miranda de Oliveira Arruda, Danielle

Publikováno v: Electronic Review of Management; v. 10, n. 1 (2004): Edição 37-jan/fev 2004
Revista Electrónica de Administración; v. 10, n. 1 (2004): Edição 37-jan/fev 2004
Revista Eletrônica de Administração; v. 10, n. 1 (2004): Edição 37-jan/fev 2004

This descriptive research aimed, by using answers obtained from 368 Brazilian users, to identify the main products consumed as well as the behavioral variables that are determinant in decision-making regarding virtual retail shopping. For convenience

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=seer___ufrgs::67f0ab1cd5622b7834a0e6f4c585e00b
http://seer.ufrgs.br/read/article/view/42552